SMA :: Sohnen-Moe Associates, Inc.

We at Sohnen-Moe Associates, Inc. provide convenient, affordable access to state-of-the-art information, products, and services for professional development. We offer innovative, practical, proven support for increasing success through the following:

We are committed to supporting small business owners (particularly those in the healing arts fields) in developing profitable, enjoyable businesses. We want people to do what they love and earn a decent living doing it. We believe in supporting people in living their lives and running their businesses from their values. We help make managing and marketing your business a pleasure.

We look forward to supporting you in working smarter, increasing your client base and bringing home the income you deserve!

  Upcoming

Feb 19 - 21, 2010 The 1st Annual Virtual World Yoga Conference: Yoga, Health & Happiness
Cherie teaches the session on How to Build Lasting Client Relationships: The Cornerstone of a Successful Practice.
[See the Workshop Schedule for more details.]

RSS   News and Announcements

20-Mar-2010 Today is a great day!
Mar 17, 2010: St Patrick's Day
Mar 20, 2010: First day of spring
* The Business Mastery book has its own website! There you find extensive additional material for each chapter, numerous links for further information on topics covered in each chapter, and forms and charts from the book available in several document formats.
16-Mar-2010 The February 2010 Marketing Mastery goals are now generally available.
25-Jan-2010 The Business Mastery Teacher's Library has over 600 new and improved Slides and Handouts for the fourth edition of Business Mastery. They are separated into individual chapters and may be downloaded as PDF  or Microsoft PowerPoint documents.

We have updated the PowerPoint slides in our teaching materials so that the text adapts to your screen size, and the artwork is new! Chapters with release date in bold are updated since our last announcement.

The pdfs offer the slides (color) and handouts (B&W) in one document, or the b&w as a separate document. The ppt documents contain color slides only.

  • Miscellaneous Slides and Handouts ( 1-Jul-2009)
  • Chapter  1 Slides and Handouts (28-Dec-2009)
  • Chapter  2 Slides and Handouts (28-Dec-2009)
  • Chapter  3 Slides and Handouts ( 6-Jan-2010)
  • Chapter  4 Slides and Handouts (28-Dec-2009)
  • Chapter  5 Slides and Handouts (28-Dec-2009)
  • Chapter  6 Slides and Handouts (28-Dec-2009)
  • Chapter  7 Slides and Handouts ( 6-Jan-2010)
  • Chapter  8 Slides and Handouts ( 6-Jan-2010)
  • Chapter  9 Slides and Handouts ( 6-Jan-2010)
  • Chapter 10 Slides and Handouts ( 4-Mar-2010)
  • Chapter 11 Slides and Handouts ( 4-Mar-2010)
  • Chapter 12 Slides and Handouts ( 4-Mar-2010)
  • Chapter 13 Slides and Handouts ( 4-Mar-2010)
  • Chapter 14 Slides and Handouts ( 4-Mar-2010)
  • Chapter 15 Slides and Handouts ( 4-Mar-2010)
  • Chapter 16 Slides and Handouts ( 4-Mar-2010)
  • Chapter 17 Slides and Handouts ( 4-Mar-2010)

The Teacher's Manual is online to qualified teachers for business courses using Business Mastery as a required text. Sign up now!

15-Dec-2009 Read the new review of the Business Mastery Supplement.
12-Dec-2009 At the 2009 AMTA Conference a videotape was recorded of the #1 Business Tip from Cherie Sohnen-Moe, Massage Business Expert for therapists.
14-Sep-2009 Read the article Profit with Products from the May 2009 issue of Massage Magazine.
2-Sep-2009 The The Massage Minder 2010, the only appointment book and organizer designed exclusively for massage therapists, is now available.
26-Aug-2009 An unusual interview, an animation talk show, has Cherie Sohnen-Moe discussing Business Mastery, marketing with no money, and the value of knowing your target market.
13-Aug-2009 The Teacher's Corner has two new sections:
  1. Teacher's Forum where you may pose a question for Cherie.
  2. Sixty Second Surveys. Very brief survey questions about what tools you use in the classroom.
14-Jul-2009 Read the latest reviews of The Business Mastery (4th edition) by The Midwest Book Review, International Fitness Association, and Personal Fitness Professioinal.
3-Jul-2009 Visit Cherie Sohnen-Moe's new blog.
1-Jul-2009 The The Ethics of Touch Teacher's Library has over 200 new and improved Slides and Handouts. They have been separated into individual chapters. The Handouts are black and white; the Slides are very colorful.
  • Miscellaneous Slides and Handouts (20-May-2008)
  • Chapter 1 Slides and Handouts ( 8-Feb-2009)
  • Chapter 2 Slides and Handouts ( 3-Jun-2008)
  • Chapter 3 Slides and Handouts ( 1-Jul-2009)
  • Chapter 4 Slides and Handouts (20-May-2008)
  • Chapter 5 Slides and Handouts ( 3-Jun-2008)
  • Chapter 6 Slides and Handouts (18-Feb-2009)
  • Chapter 7 Slides and Handouts (24-Jul-2008)
  • Chapter 8 Slides and Handouts (20-May-2008)
  • Chapter 9 Slides and Handouts (20-May-2008)
  • All Chapters: Handouts - b&w ( 1-Jul-2009)
The Teacher's Manual is online to qualified teachers for business courses using The Ethics of Touch as a required text. Sign up now!
13-Apr-2009 The Business Mastery Teacher's Library has new Course Syllabi for the fourth edition of Business Mastery.
  • 16 Hour Course Syllabus (13-Apr-2009)
  • 36 Hour Course Syllabus (28-Oct-2008)
  • 36 Hour Course Lesson Plan Table (6-Jan-2009)
  • 70 Hour Course Syllabus (28-Oct-2008)
  • 70 Hour Course Lesson Plan Table (11-Dec-2008)
11-Feb-2009 The Bookkeeping for Bodyworkers, the bookkeeping ledger designed with the Bodyworker in mind.
1-Dec-2008 Members of the Media: Visit our new Press Room.
27-Jul-2008 The The Ethics of Touch Teacher's Library has over 200 new and improved Slides and Handouts. Visit The Ethics of Touch site for more information.
6-Jun-2008 Five new forms are added to the Free Forms page:
  • Client Discharge Letter
  • Withdrawal from Case
  • HIPAA Business Associate Addendum
  • Acupuncture Records Checklist
  • Acupuncture Informed Consent
7-Feb-2008 The Test Bank for the 4th edition of Business Mastery is online for qualified teachers.
5-Jan-2008 The Teacher's Manual for the 4th edition of Business Mastery is now available.
29-Dec-2007 The annual Marketing Mastery goals are updated for 2008.
9-Nov-2007 The Successful Massage Marketing e-book is available in Other Free Stuff.
15-Sep-2006 An International Distributors List for SMA's products has bee added to the Resource Directory. It includes distributors in the United Kingdom, Australia and New Zealand, and Canada.
26-Jul-2006 Staying in Touch Newsletters
Jump-start Your Practice Special: Download two Premium issues of Staying in Touch newsletters for only $29 - a $50 value.
7-Jul-2006 Free Student Newsletters by Massage Marketing and Acupuncture MediaWorks. These special editions are designed for students to send to their family and friends.
14-Mar-2003 The Associated Bodywork and Massage Professionals (ABMP) demonstrates its commitment to the industry! ABMP feels strongly enough about the importance of sound ethical conduct that they are providing a copy of The Ethics of Touch book to their most senior Certified level members and to each accredited massage training institution in the United States.
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Sohnen-Moe Associates, Inc. (SMA)
Address: 8340 N Thornydale Rd Ste #110-261
Tucson, Arizona 85741
Telephone:  1-800-786-4774 (USA & Canada)
+1 520-743-3936 (International)
Fax: +1 520-743-3656
E-mail: sma.info@sohnen-moe.com
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