Sohnen-Moe Associates, Inc.
Articles and Publications

Articles Written
by Cherie Sohnen-Moe

Publications

Massage Therapy Journal
Winter 2002
(vol 41.4)		 Supervision
Fall 2002
(vol 41.3)
  1. The Employment Quandary
  2. Massage Therapy Employment Agreement
Summer 2002
(vol 41.2)		 Mentoring Models
Spring 2002
(vol 41.1)
  1. How To Set Up A Great Home Office
  2. Remodeling 101
  3. Values Clarification Exercise
Winter 2001/2Visual Appeal
Winter 2001/2Copyright
Fall 2001Tax Makeover
Summer 2001Client Education
Spring 2001Make Your Dreams Come True
Winter 2001Web Sites That Really Work
Winter 2001Web Site Welcome Mats
Fall 2000Marketing Magic
Summer 2000Get Your Audience Involved
Spring 2000Clean Up Your Office
Winter 2000The Anatomy of a Contract
Millenium 2000A Peek at the Future Evolution of Practices
Fall 1999The Successful Home Office
Summer 1999Gift Certificates Bring in New Clients
Spring 1999When to Reassess Your Practice
Winter 1999Question & Answer Column
Fall 199820-Minute Target Market Profile
Summer 1998Legal Structure
Spring 1998Practice Management Part III: Spas and Salons
Winter 1998 Practice Management Part II: Clinics
Fall 1997Practice Management Part I
Spring/Summer 199710 Techniques for Failure
Winter 1997Recapturing Lost Clientele
Fall 1996The Ultimate Client Interview
Summer 1996Work Smarter with Barter
Spring 1996 Keep in Touch with Newsletters
Winter 1996Zoning: Your Rights and Responsibilities
Fall 1995Telephones: The Client Connection
Summer 1995 Developing a Profession-Wide PR Campaign
Spring 1995 Virtual Reality Massage
Winter 1995 The Art of Buying A Practice
Fall 1994 The Art of Selling A Practice
Summer 1994 Value-Added Service
Spring 1994 Success Stories
Winter 1994 Choosing and Designing Your Office Space
Fall 1993Insurance Trends & Impact on the Massage Industry
Summer 1993 Connecting With the Right Clients
Spring 1993 Presentations
Winter 1993 Developing and Marketing Seminars and Workshops
Fall 1992 Diversification Through Public Speaking
Summer 1992 Recession-Proof Your Practice
Spring 1992 Setting Your Fees
Winter 1992Client Retention
Fall 1991Choosing a Graphic Artist
Summer 1991 Tracking for Success
Spring 1991 Make a Great First Impression with a Dynamic Introduction
Winter 1991Express Your Goals Creatively
Fall 1990Goodwill
Summer 1990 Public Relations and Free Publicity
Spring 1990 Deductions Credit Cards Relocating
Winter 1990Choosing an Officemate
Fall 1989 We Promote From Within
Massage Today
Jul 2001What to Do When Your CE Is Not What You Expected
May 2001Lifelong Learning
Mar 2001Evaluating Continuing Education Providers
Jan 2001Learning Environments
Massage Magazine
May 2009Profit with Products PDF
Jun 2007When is it OK to Date Clients? When is it Not?
Jun 2006A Practice That's Built to Last
Jan/Feb 1998Running a Conscious Business
Nov/Dec 1997 Show and Tell
July/August 1997 Beyond Customer Service
May/June 1997Building Professional Alliances
Mar/Apr 1997Client Interaction Policies
Jan./Feb. 1997 Strategic Planning: Manifesting Your Vision
Nov./Dec. 1996Plugging Into the Media
Sep./Oct. 1996Maximizing Public Relations
Jul./Aug. 1996 Companies That Market For You
Nov./Dec. 1995 The Evolution of Business
Jan./Feb. 1995 Are You Open for Business?
July/Aug. 1994 Successful Marketing Techniques
May/Jun. 1994The Anatomy of A Contract, Part II
Mar./Apr. 1994 The Anatomy of A Contract
Mar./Apr. 1994Achieving Balance
Jan./Feb. 1994Business Ethics
Nov./Dec. 1993 Designing the Ideal Session Room
Sep./Oct. 1993Creating Newsletters for Your Business
May/June 1993 Increase Client Bookings and Referrals
Mar./Apr. 1993Massage Parties
Jan./Feb. 1993Telephones: The Key to Client Connections
Nov./Dec. 1992 Cooperative Marketing
Sep./Oct. 1992How to Streamline Marketing Efforts
July/Aug. 1992Defining Your Differential Advantage
Reflexology Digest
1994Ongoing Business Advice Column
Positive Health
Feb./Mar. 1995Are You Open for Business?
Blue Poppy
March 1995 Patient Retention
Associated Bodywork
and Massage Professionals
Jun/Jul 2004Spa Savvy: Concerns and Employment Considerations
Dec/Jan 2004Living the Law: An Update on HIPAA
Spring 1994Choosing Between A Sole Practice & Associates
Spring 1993 Fostering Goodwill
Winter 1992 Self-Assessment and Goal Setting
Fall 1992Don't Put All Your Eggs In One Basket
Summer 1992Self Management
Spring 1992Bookkeeping
Winter 1991Want More Money? Access Your Value
Summer 1991Setting Your Fees
April 1991Taking Care of Business
July 1990Public Relations...Free Publicity
Summer 1989Network Your Path to Success
New Age Retailer
May/June 1992Targeted Marketing Can Work For You
Jan./Feb. 1991Realize Your Goals
May/June 1990Tracking
Compendium
January 1990If I Could Be Anywhere Doing Anything...
October 1989Your Balancing Act
September 1989The Art of Risk-Taking
January 1989Express Your Goals Creatively
November 1988Make Your Initial Contacts Count!
July 1988Handling Negative "Group Think"
June 1988Coping With Company Mergers
May 1988Business Travel and The Unwanted Advance
April 1988Procrastination
March 1988Respect
February 1988Emotions At Work
January 1988Work Issues and Options
December 1987Does Your Job Meet Your Needs?
November 1987Want More Money? Access Your Value
October 1987Making Goal-Setting Work For You
The Australian Massage Journal
September 1991Your Balancing Act
May 1991Choosing An Office Mate
January 1991Networking
IMF Forum
Jan./Feb. 1991Choosing Between A Sole Practice & Associates
Nov./Dec. 1990How To Prepare For Business Success While Still A Student
Sept./Oct. 1990Independent Contractor or Employee?
BXI
Winter 1990Goals With A Purpose
Within Reach
February 1991Client Files
The Lifeline
Fall 1989When Does Your Hobby Become a Business?

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