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24-Mar-2017 Today is a great day!
12-Mar-2017 Daylight Savings Time begins
20-Mar-2017 Spring Equinox
18-Apr-2017 Tax Day
22-Apr-2017 Earth Day
   
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Web Conference Series for TeachersThe Web Conference Series for Teachers presentations are scheduled and ready for your registration. View the topics and dates.

* The Ethics of Touch, 2nd ed

Nov 2013: We are pleased to announce the Second edition of The Ethics of Touch is available for immediate delivery!

Visit The Ethics of Touch website for details on the many changes and improvements made for this edition.

The Ethics of Touch book is a groundbreaking work on ethics directly addressing the difficult and confusing dilemmas confronting touch therapy practitioners. It is written to guide, support and inspire both students and seasoned practitioners.

* Business Mastery, 4th edThe Business Mastery book has its own website! There you find extensive additional material for each chapter, numerous links for further information on topics covered in each chapter, a free downloadable workbook, and forms and charts from the book available in several document formats.
* Retail MasteryInterested in adding retail sales into your practice? Get on the B.U.S by visiting Retail Mastery for skills and information you can appropriately and profitably incorporate retail sales into your practice.

20-Jun-2016

The Ethics of Touch, 2nd ed., is recommended by Ethics and Boundaries Assessment Services (EBAS), LLC on their Resource List as a preparation guide for their Ethics and Boundaries Essay Examination.

14-Apr-2016

The Teacher's Library materials for the fifth edition of Business Mastery are complete and available to qualified teachers. The teaching materials include:

  • A teacher's manual with lesson plan builders, handout masters, and “How to Teach Business” article
  • A set of presentation slides for each chapter
  • A Test Bank
15-Mar-2016 ET2

We are pleased to announce that the The fifth edition of Business Mastery is available now. It has been extensively reorganized and updated with several new chapters; there are now 31 chapters.

Fifth Edition Details

12-Mar-2016 ET2

Join us for our free qurterly web conferences for schools and teachers. Each quarter we address a different topic on How To Teach Ethics, Communication, and Business.

While we have some information prepared, our emphasis is on addressing the needs of the actual conference participants. We provide a forum for discussion, where questions are answered and best practices are shared. You are welcome to attend as many of these as you like.

Visit the conference page for more information and dates.

Register for a Web Conference!

15-Oct-2015 ET2

Join us for our free monthly web conferences for schools and teachers. Each month we address a different topic on How To Teach Ethics, Communication, and Business.

While we have some information prepared, our emphasis is on addressing the needs of the actual conference participants. We provide a forum for discussion, where questions are answered and best practices are shared. You are welcome to attend as many of these as you like.

Back to Basics: A Discussion on Teaching Methodology

  1. November 17th at 8:00pm ET
  2. November 19th at 11:00am ET

Register for a Web Conference!

17-Jun-2015 A new article by Cherie Sohnen-Moe:
Massage Therapist vs. Myth - What You Might Believe About Retail Is Not True
1-Jun-2015 A new article by Cherie Sohnen-Moe:
How can I connect with local massage colleagues, to benefit all our businesses? - Collaboration is key to a thriving, fulfilling, long-term career.
17-Mar-2015

Download the Student Success Guide, updated for 2015. The complete checklist includes segments on:

  1. Self Analysis and Information Gathering
  2. Career Analysis and Budgeting
  3. Marketing Analysis and Employment Kit
  4. Making Choices and Focus
  5. Business Planning and Marketing
  6. Communications and Implementation

And a new “After Graduation Checklist” to complete while waiting for your license.

17-Jan-2015

We are pleased to announce Sohnen-Moe Associates is now offering the Marketing Brochures for Client Education created by Natural Touch Marketing. We have added these products to our online store.

Educate your clients about a variety of products, modalities and specialties available with your practice. These elegantly written and illustrated brochures have extensive information on a large number of subjects such as:

  • Aromatherapy
  • Reflexology
  • Stress Management
  • Chair Massage
  • Fibromyalgia
5-Jan-2015 Marketing Communications

Announcing the “Marketing Communications for Massage Therapists Kit.”

Take care of business with these professionally written examples of emails, letters, announcements, and press releases that accommodate your needs. We make it easier to promote and market your practice, so you can spend more time doing what you love.

Download $10.00

26-Nov-2014

We are proud to announce that many of Natural Touch Marketing products are now available through our store.

In November 2014 we have introduced the Holiday Gift Certificates and associated Web Banners. Over the next several months we will add the remainder of the Gift Certificates, the Brochures, and Post Cards.

17-Oct-2014

Sohnen-Moe Associates is now an affiliate of FullSlate.

FullSlate

FullSlate's scheduling software has everything you need to manage a busy schedule. An appointment scheduler on your website and Facebook page is like having a receptionist 24/7 - no more missed calls, phone tag, or lost leads. Try the application for free to see if you like it.

And if you sign up through Sohnen-Moe Associates, you receive the gift certificates and packages add-on FREE for 6 months ($30 value). Visit FullSlate for more information.

17-Oct-2014 Business Mastery

The eBook (digital) version of Business Mastery, 4th Ed., is available. The digital edition offers enhanced interactivity by providing links from the Table of Contents, the “Finger Pointers,” Endnotes, and Index.

11-Sep-2014

Marketing Mastery Webinars

Join us on Sep 24, 2014 for an exciting, 6-part webinar series where you make a quantitative shift in your relationship to your business! Achieving success in the business world while staying true to the principles of integrity and service to others need not be a contradiction in terms. The Marketing Mastery Webinar Series provides you with the tools to create a fulfilling, thriving business and KEEP it successful.

Presented by Cherie Sohnen-Moe.

Earns 6 CEs. $25 per webinar, or $99 for all 6 webinars. Each webinar starts at 8pm ET / 5pm PT.

  1. Connecting with the Right Clients: Target Marketing
  2. Maximize Marketing through Innovation
  3. Build Referrals by Generating Buzz!
  4. Present Yourself Powerfully
  5. Building Lasting Client Relationships: The Cornerstone of a Successful Practice
  6. Retail Mastery—Profit with Products
4-Sep-2014 ET2 The eBook (digital) version of The Ethics of Touch, 2nd Ed., is available. The digital edition offers enhanced interactivity by providing links from the Table of Contents, the “Finger Pointers,” Glossary, Endnotes, and Index.
4-Aug-2014 PYP The presentation kit, Present Yourself Powerfully, has been significantly revised and updated. The kit is designed to take away the hassles of public speaking, and as a way to dissipate fear by replacing it with a toolbox of ideas, techniques and reproducible materials.
31-Mar-2014 ET2 BM4 Business Mastery and The Ethics of Touch are reference texts for the FSMTB’s MBLEx (listed on the top 12 reference texts), and the NCBTMB’s NCETM (top 24 references).
14-Sep-2012
AfMTE

Alliance For Massage Therapy Education Announces NEW Standards for Massage Teachers.

The Alliance for Massage Therapy Education has completed phase one of the Teacher Education Standards Project (tesp). The Teacher Standards Committee of the Alliance, working under the guidance of the afmte Board of Directors, has been developing and refining the Core Competencies for Massage Therapy Teachers since July 1, 2010. Attendees at the Alliance's 2011 and 2012 conferences assisted the committee's efforts through organized feedback sessions that helped refine the competencies and the document.

Comment and review period ends on Nov 15, 2012

Read the complete press release.

Read the complete document, or as Microsoft Word document.

24-Feb-2012 A new article by Cherie Sohnen-Moe: Desexualizing the Touch Experience - Part 2 - Explore ways to create a safe space and de-sexualize the massage experience with clients. See also Part 1.
18-Feb-2012 A new article by Cherie Sohnen-Moe: Sales Tax and Retail Licenses - Collecting and remitting sales tax is quite easy to do once you have the proper licenses.
11-Oct-2011

The Business Mastery Teacher's Library has over 600 new and improved Slides and Handouts for the fourth edition of Business Mastery. They are separated into individual chapters and may be downloaded as PDF or Microsoft PowerPoint documents.

We have updated the PowerPoint slides in our teaching materials so that the text adapts to your screen size, and the artwork is new! Chapters with release date in bold are updated since our last announcement.

The pdfs offer the slides (color) and handouts (B&W) in one document, or the b&w as a separate document. The ppt documents contain color slides only.

  • Teaching Tools Slides and Handouts ( 1-Jul-2010)
  • Chapter  1 Slides and Handouts (31-Mar-2011)
  • Chapter  2 Slides and Handouts (31-Mar-2011)
  • Chapter  3 Slides and Handouts (31-Mar-2011)
  • Chapter  4 Slides and Handouts (31-Mar-2011)
  • Chapter  5 Slides and Handouts (31-Mar-2011)
  • Chapter  6 Slides and Handouts (31-Mar-2011)
  • Chapter  7 Slides and Handouts (25-Mar-2011)
  • Chapter  8 Slides and Handouts (31-Mar-2011)
  • Chapter  9 Slides and Handouts (31-Mar-2011)
  • Chapter 10 Slides and Handouts (4-Oct-2011)
  • Chapter 11 Slides and Handouts (31-Mar-2011)
  • Chapter 12 Slides and Handouts (31-Mar-2011)
  • Chapter 13 Slides and Handouts (31-Mar-2011)
  • Chapter 14 Slides and Handouts ( 4-Apr-2011)
  • Chapter 15 Slides and Handouts ( 4-Apr-2011)
  • Chapter 16 Slides and Handouts ( 4-Apr-2011)
  • Chapter 17 Slides and Handouts ( 4-Apr-2011)

The Teacher's Manual is online to qualified teachers for business courses using Business Mastery as a required text. Sign up now!

3-Oct-2011 A new article by Cherie Sohnen-Moe: How to Choose an Online Education Product. A discussion about the requirements and inquiries to make regarding Continuing Education and CE providers.
7-Sep-2011 A new article by Cherie Sohnen-Moe: Present Yourself Powerfully. It is an extended article, plus a guest section by Lisa Braithwaite, that was originally published in the May 2011 isuue of Massage Magazine.
4-Aug-2011 Two new articles: Extend Clients' Bliss Between Sessions and Selling Products is Smart Business
19-Jul-2011 Teachers: Help your students engage in the idea that they are going to be in business. Offer them The Gift to read.
11-Jul-2011 Watch the webinar The Ethics of Touch: Boundaries - The Invisible Fence recorded on 30-Jun-2011. You may view the recording for 30 days from your date of purchase.
30-Jun-2011 Read the article Building Lasting Client Relationships from the Mar/Apr 2011 issue of the FSMTA's Massage Message Magazine.
9-Jun-2011 How To Get More Buzz For Your Biz!

Register to hear the TeleSeminar replay for free! The live TeleSeminar was on June 7, 2011. After you register, you receive the link for the replay.

9-May-2011 Just released! The Top 10 Retailing Tips videos!
8-Apr-2011 The Student Success Guide is available in Teacher's Corner Tools. The Student Guide is a checklist to guide you through the steps to prepare you for success by the time you graduate.
14-Mar-2011 The Teacher's Aide Newsletter Social Media Marketing article (pdf ) "Why Should Your Business Use Social Media?" is now available.
22-Feb-2011 A YouTube interview with Cherie Sohnen-Moe (about 34 minutes): Take Your Practice to the Next Level
1-Feb-2011 The January 2011 Marketing Mastery goals are now generally available.
17-Jan-2011 Read the article Check Your Compass: Strategies to Put Your Practice on a Successful Path from the Jul 2010 issue of Massage Magazine.
29-Dec-2010 Massage Therapy Hall of Fame

Cherie Sohnen-Moe is inducted into the Massage Therapy Hall of Fame for 2012!

7-Sep-2010 Read the article When a Client Crosses the Line from the Sep 2010 issue of Massage Today Magazine.
12-Dec-2009 At the 2009 AMTA Conference a video was recorded of the #1 Business Tip from Cherie Sohnen-Moe, Massage Business Expert for therapists.
14-Sep-2009 Read the article When a Client Crosses the Line from the May 2009 issue of Massage Magazine.
26-Aug-2009 An unusual interview, an animation talk show, has Cherie Sohnen-Moe discussing Business Mastery, marketing with no money, and the value of knowing your target market.
13-Aug-2009 The Teacher's Corner has two new sections:
  1. Teacher's Forum where you may pose a question for Cherie.
  2. Sixty Second Surveys. Very brief survey questions about what tools you use in the classroom.
14-Jul-2009 Read the latest reviews of The Business Mastery (4th edition) by The Midwest Book Review, International Fitness Association, and Personal Fitness Professioinal.
1-Dec-2008 Members of the Media: Visit our new Press Room.
7-Jul-2006 Free Student Newsletters by Massage Marketing and Acupuncture MediaWorks. These special editions are designed for students to send to their family and friends.
14-Mar-2003 The Associated Bodywork and Massage Professionals (ABMP) demonstrates its commitment to the industry! ABMP feels strongly enough about the importance of sound ethical conduct that they are providing a copy of The Ethics of Touch book to their most senior Certified level members and to each accredited massage training institution in the United States.

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