A collection of hand-picked insights on Crafting Your Message from Eileen Ryan's Marketing Matters Blog.

• Know your regular clients
• Tightly focus your marketing efforts
• Speak directly to your clients needs
• Plan your marketing strategies

A 21 page e-book whose main focus is to help you effectively evaluate and create your own marketing plans.

Topics include:

• How to make the most from your goal setting
• Evaluating your practice and spotting areas needing improvement
• How to avoid wasting your marketing dollars
• Hints on organizing your practice
• Why and how to improve your massage-client connections
• How to evaluate and create (or choose) effective marketing materials
• Ten ways to bring in business with educational newsletters