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Business Mastery
What Others Say. . .

Teachers and School Owners
Practitioners

Teachers and School Owners

We love this book. So do our students!	Lee Batty, Lubbock Institute of Therapeutic Massage October 21, 2003
I'm writing this letter to tell you how much I've enjoyed your book Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful. I found your book to be very well written, incredibly comprehensive, and loaded with helpful information for massage therapists at every level, be they beginner or advanced. As a massage therapy instructor, it has been my experience in the past that students who were weak in business management potentially had difficult times getting their practices successfully off the ground. Your book is the perfect solution to this problem. It covers every aspect of business management from setting up your office, to marketing, to finances. When a therapist follows your guidelines for business management, they can be assured a successful practice! In fact, I believe in your book so strongly I have decided to make it a required text at the massage school I have just opened. I look forward to graduating many successful therapists, and your book will be a big part of their knowledge base. Thanks so much for everything, and hopefully one day we can meet in person and you can sign my book!	Janet B. Leidy, NCTMB, BA Executive Director and Owner National Academy of Massage Therapy & Healing Sciences September 16, 2002
I have read many different books on business during my years as a marketing executive and business owner. Business Mastery is the best I have ever seen at not only demystifying business but giving it heart. I use it as the text for our Professional Development class at Cascade Institute of Massage. Those students who take the time to complete the exercises in Business Mastery have a much easier time going into business for themselves; their chances for success are much improved. This book has a special place on my desk as a handy, practical reference for those day-to-day business issues. Business Mastery is a precious gem waiting to be unearthed. The more you polish yourself using this book, the closer you come to your dreams.	Tracy Wise, CEO, Stronglite, Inc.
One of the reasons complementary health care is enjoying a renaissance today is Cherie Sohnen-Moe and her book, Business Mastery. This book is the only thorough business text written for the complementary health care professional. It is written with the courage and insight to focus on business as an integral aspect of health care. If you build your practice with the help of this book, you will succeed!	David Lauterstein, Co-Director, The Lauterstein- Conway Massage School, Author, Putting the Soul Back in the Body
With Business Mastery, students put theory into practice. It provides the framework that allows them to build a business that is focused on helping others. We value Business Mastery so much that we had it translated into Spanish!	Krista Leamon, Director, Clayton College of Natural Health
Business Mastery supports your personal growth as well as your business organization to ensure success. For [less than] the price of one massage, you can create a great massage business.	Iris Burman, Director, Educating Hands School of Massage
Business Mastery is a much needed, effective tool. Most mental health practitioners receive no training in how to run a business. This book guides them to success in private practice or consulting.	Leigh Files, M.Ed., ATR, Executive Director, The Northwest Institute for Creative Art Therapies

Practitioners

Year 2009
Bruce Tyre, May 2009	My wife is in the middle of an on-line business class for a massage therapy course, and the textbook is Business Mastery 4[th edition]. As we are totally integrated life-partners in every aspect, including business, I have been "auditing" the class along with her. While I should wait until the course is over to write this, the desire to comment is very powerful. In my experience in professional schools and college (and in reading texts in other disciplines just for the data offered), I have never encountered such a well-written and totally useful text. It is comprehensive, clear and concise; everything you need, nothing you don't. The text amazes me every time I read a new chapter. I could say many more positive things about Business Mastery, but although in different forms, the comments would all be redundant to the core point: The best basic text I've ever read.
Year 2005
Sarah Fushey, LMT June 7	This book has helped me for so many years! I keep returning to it and I get something out of it every time. Thank you!!!
Anna Coniglio, ND April 25	The book Business Mastery is a very wonderful and helpful book to build and maintain a successful practice.
Cori C. Roberts April 5	Thank you for your book and your course. It has dramatically effected my life and my business. I am successful and I will continue to be successful. Truly, your book put me on the right path from the beginning!
Sally Choponis February 22	I love this book & the course. I refer to this above all references! Thank you!
Annalisa Schlesinger January 19	Best and most relevant book I have read on the sublject! Easy to follow too! Will recommend to others.
Year 2004
Abby Greenside December 7	This was a great book and I use if for referral a lot. It was very helpful and educational.
Mia W Cormier May 20	Awesome! Very Useful! Great Job!
Sarah Martin April 1	Very easy to understand. Contains info I would have never thought of. Thank you.
Maribel Lauireano April 1	This book is a very good resource tool for my career and know for my practice. Definitely the best book for start a business.
JoAnn M Wills February 4	Excellent resource manual! This book supplied more information to implement than any business development class that I've attended! Thank you!
Michelle Apprill February 4	I love this book! It has so much info that impressed and helped me, right down to the websites.
Year 2003
Tiffany Ingram May 30	I recently purchased your book Business Mastery & had to write to say Thank You!! You are a genius! This book has become my bible. I will be graduating from massage school on June 7, 2003. I am also in the process of opening my very own massage clinic, which will be open in 3 weeks. So, your book has provided me w/a wealth of knowledge and saved me a bunch of time!! Thank you for sharing your knowledge and taking the time & energy to write such a book. I would love to meet you and hear you speak. Please send me any scheduled times that you will be in the Richmond, VA area. Thank you so much again!
Karen Sawyer, LMT March 13	Get a copy of Cherie's book. That book is a must-read--it's more important, says I, than any workshop you'll go to, because it doesn't matter if you can help a client's back if you can't get that client into the office! The book is full of wisdom and I reread it every few months as part of my "staying on track" practice.
Year 2002
Chrissy Cornatzer September 20	This book is totally geared towards my career, is easy to read, and makes me think!
David Rade August 12	I am an admirer of your book. I'm 50 years old and have worked much of my life in business and marketing. I recognized the wisdom of the strategies you spoke very eloquently and understandably about. My younger collegues in school were surprised to see me begin from nothing and establish a viable, sustained practice in just two weeks during massage college. I kept referring them to your book as the most sound source of organized information that could help them if they chose to do the work. I'm sure you understand clearly that the reason that many people fail is because they never tried. It's great fun, isn't it? You did a fabulous job of discovering and presenting the info. Your Mom would be proud. Thanks.
Tricia Sletten, Karma Yoga May 31	This is an excellent book! I found it at just the right time I needed it. I know so many people who should read this book!!! Thank you!
Tomi Vensel Kelsey, LMT February 19	Thank you! I finally feel like I'm getting a direction in my biz and learning how to market it successfully!
Nicole Jameson. Layton Physical Therapy & Sports Medicine February 11	It brought a lot of things to my attention that I never would have thought of. It was extremely helpful in all three of my practices.
Year 2001
Jesse Limon August 20	I just opened the book and was amazed by the information and content. It's hundreds of books in one.
Barbara Bogue, LMT August 10	Great Book! Everything is laid out and explained perfectly.
Ty Swint July 23	This book is my business bible. I know there are other books out there, but I love the print size. The book is also so user friendly, with terminology that doesn't intimidate first time business owners. Thank You!
Dr. Sur Robison-Rohn, NMD July 23	It is reassuring to find a holistic approach to business. (AMORC Rosicrucian)
Dr. Rudolph Garza, Chiropractor, ND July 2	Great book, wish I had it in school before learning the hard way.
Before July 2001
Paul Mavis	Your book is indeed a treasure, despite the fact that my business has nothing to do with healing.
Joyce Shaffer	Thanks for a great book. . . [It] makes the nuts and bolts of getting up and running much easier.
Suzanne Worland	Very good, helpful information. I have referred to your book a countless number of times.
Jeanine E. Spoon	This book is wonderful. After reading it I had to purchase one of my own thank you so much for helping me get started!
Kim Sargent	I've just begun working with your book and I find it very useful, inspiring and insightful. I'm doing the exercises with a marketing consultant, which makes it even more effective for me. Thank you!
Maureen Manley	Great, 'meaty' book, excellent, clear writing and lots of practical information. Just what I needed at just the right time.
Joleen Kassman	Great book! Well worth the money. I am interested in unique' marketing ideas. Thank you.
Amy J. Kahler	Very positive to success. Makes you want a successful practice!
Nanna Bolling	You've given me much inspiration for re-establishing my business.
Francine Forbes	Exactly what I was looking for on my new career path! Thank you!
Nina Gentile	I felt so overwhelmed until I read your book. Thank you!"
Chuck McGarry	Very well done. Inspiring and ethical!
Patricia Warne	I seemed to have lost my focus for a while. Your book was just what this entrepreneur needed.
Shirley Amland	Thank you. . . thank you. . . thank you! The forms in Appendix A alone would be enough to change lives.
Cynthia Ybarra	I digested all of the information, page by page. It's great reading, very informative and assists me in keeping on track.
Lydia C. Beck	Excellent book, which I would like to give as gifts.
Mary Ewing	Thank you! Business Mastery helped our clinic reach its five year goals in three. We did the business plan entirely for our vocational school approval. They were impressed! You did it for us.

Business MasteryWhat Others Say. . .

Business Mastery
What Others Say. . .