The Book on Practice-Building Success by Cherie Sohnen-Moe

Work smarter

Increase your client base

Bring home the income you deserve

Featured Products

The Ethics of Touch book directly addresses the difficult, confusing, and seldom-discussed-but-often-troubling ethical dilemmas confronting touch therapy practitioners.

Retail Mastery explores how product sales add value to your sessions, extend session benefits to the client’s home, and increase your bottom line.
Public speaking is one of the best ways to build your business. Present Yourself Powerfully provides information to help you give talks, workshops, and demonstrations.
Marketing Communications for Massage Therapists simplifies the necessary task of taking care of business by providing professionally written examples of correspondence.
A business plan is an essential road map for a successful practice. Build Your Business Plan simplifies the planning, writing, and finalizing of this process.

Business Mastery is specifically designed to support you on your journey to a fulfilling and financially rewarding career.

We Have Solutions for You


  • Comprehensive texts for business, ethics, communication, and documentation
  • Robust ancillaries for easy curriculum integration and content delivery
  • Free resources for educators
  • Free webinars for teachers
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  • Textbooks with companion workbooks
  • Student and graduate success guides
  • Free resources and supplemental materials
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Build the practice of your dreams with tools for:

  • Planning
  • Organization
  • Client Records Documentation
  • Marketing
  • Customer Service
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