3 Steps to Creating Irresistible Testimonials


[Image courtesy of Stuart Miles at FreeDigitalPhotos.net.]

Potential clients want to know you are legit and good at what you do. Hearing that from satisfied clients (and not just you) underlines the message. I don’t know about you, but when I’m looking for help from a professional, I ask around. Then I go to his or her website. If there are testimonials, I read them. “Oh,” I think, “she helps people with the same problem I have.”

How do you create great testimonials?

  1. Ask! When a client tells you, “My legs and feet feel so much better,” OR “I am pain free for a week after I see you,” OR “My wife notices I am way more relaxed with the family,” capture that comment. Respond, “I’m so happy to hear that. May I write that down? I’m collecting testimonials.”
  2. Give clients brief evaluation forms [see our blog on collecting client feedback], either after every session or every once in a while. Ask how the work is helping them. On the forms, get them to be specific:
    • Why are they coming to see you (what is their main problem/concern)?
    • If your work is helping, how it is helping specifically?
    • May you use their comments and name in a testimonial? (Any time you collect a testimonial, be sure to ask if you can use their full name.)
  3. Before you use a testimonial, edit it. Make sure it:
    • Spotlights a single benefit.
    • Focuses on that benefit, and not on what a great therapist you are. (You want other people to see themselves in it.)
    • Highlights any emotion in it. For example, “When I pulled a muscle in my back, I was really happy that Massage Works got me in the very next day!” OR “Frankly, I never thought my headaches could get better. But after 5 sessions of reflexology, they are mostly gone!”
    • Captures the main points in 3 sentences or less.

Catch our next blog on what to do next!