How do you create great testimonials?
- Ask! When a client tells you, “My legs and feet feel so much better,” OR “I am pain free for a week after I see you,” OR “My wife notices I am way more relaxed with the family,” capture that comment. Respond, “I’m so happy to hear that. May I write that down? I’m collecting testimonials.”
- Give clients brief evaluation forms [see our blog on collecting client feedback], either after every session or every once in a while. Ask how the work is helping them. On the forms, get them to be specific:
- Why are they coming to see you (what is their main problem/concern)?
- If your work is helping, how it is helping specifically?
- May you use their comments and name in a testimonial? (Any time you collect a testimonial, be sure to ask if you can use their full name.)
- Before you use a testimonial, edit it. Make sure it:
- Spotlights a single benefit.
- Focuses on that benefit, and not on what a great therapist you are. (You want other people to see themselves in it.)
- Highlights any emotion in it. For example, “When I pulled a muscle in my back, I was really happy that Massage Works got me in the very next day!” OR “Frankly, I never thought my headaches could get better. But after 5 sessions of reflexology, they are mostly gone!”
- Captures the main points in 3 sentences or less.
Catch our next blog on what to do next!