Social media has moved from “new and shiny” status to mainstream communication in just a few short years. As massage therapists, networks like Facebook, Twitter, and LinkedIn give us powerful ways to connect with clients, colleagues, and referral partners.
So far, the most popular network for massage therapists seems to be Facebook. This is no surprise to us since Facebook is fun, active, and personal and massage therapists are all about people.
However, there is another network that is getting a bit more attention from massage therapists: LinkedIn. While not as “fun” or “lively” as Facebook, LinkedIn has tremendous value for massage therapists.
LinkedIn can be used to connect with clients, referral partners, medical professionals, and more. It can also be a great research tool with thousands of groups available for you to ask questions in and communicate with peers.
So how do you, as a massage therapist, use LinkedIn to its full potential? Here are a few ideas.
1. LinkedIn is a portal into the business world. Are you clients business owners? Business travelers? CEOs? Attorneys? Bankers? The list goes on and on. Many of your clients are not very active on Facebook but they might use LinkedIn a lot for business networking. This is especially true for professionals in more conservative professions, like financial services.
2. LinkedIn builds your credibility. Ever notice that some people on LinkedIn seem to have tons of glowing recommendations on their profile? Makes them look pretty good, right? As you connect with clients on LinkedIn, you give them the opportunity to provide you with a recommendation that stays attached to your profile and lets others see what excellent work you do.
3. LinkedIn is second to none for business networking. Want to find a list of chiropractors in your area to reach out to? Search LinkedIn. Want to build a referral relationship with physicians? Search LinkedIn. Want to partner with a personal trainer in your area? Search LinkedIn.
4. LinkedIn Groups are powerhouses of information. Often time, massage therapists can feel very isolated since we work for hours on end in small, windowless rooms with no outside contact. This means we have limited time for professional interaction with colleagues. LinkedIn Groups can offer you a rich networks with access to massage therapist in your area or all over the world.
5. LinkedIn gives you a platform for sharing great content. As you may know, sharing great content is a powerful way to demonstrate thought leadership and credibility. Blog posts, videos, and other resources can help your target market get to know you better. LinkedIn gives you a great to share this information with you network and then draw your prospects toward your website for more information.
6. All your colleagues are on Facebook. Well, maybe not all of them, but you’ll stand out more on LinkedIn, and have an opportunity to share your work history and get involved in great conversations. Take advantage of this and become the most active massage therapist in your area on LinkedIn.
7. People on LinkedIn are ready to network. When you network with people in “real world” you never know how open those people are to learning more about what you do. However, if someone is active on LinkedIn it usually means they are open to connecting and are willing to discuss referral relationships.
Is LinkedIn as fun and interesting as Facebook? Of course not. However, at Massamio we think growing your business is fun and so we’re big fans of LinkedIn for massage therapists.
It might not be as exciting as other networks, but LinkedIn has a lot of value for massage therapists. Give it a try, stick with it, and you might find a golden nugget in this fast-growing business network.
Comments from original Massamio post:
This article could not be truer. When Gramercy One customer service wans’t cutting it, and couldn’t get a response I used Linkedin to hunt the person down. Needless to say, she was a new hire and took care of the issue immediately! — Posted @ Tuesday, October 02, 2012 2:02 PM by Anna D.
I am shocked and dismayed that there is no mention of the significant HIPPA violation risk associated with social medial. I was hoping that you would be more informed of this and not just be one more voice out there saying social media, social media, social media. I am inclined to not trust you now as a source of information that is pertinent and reliable. The AMTA-WA attornery has advised us to NOT use social media due to these risks. — Posted @ Saturday, June 28, 2014 11:04 AM by James
James, social media can have it’s risks if HIPAA is not taken into account, however using social media properly can easily be done without violating HIPAA policies. I like the idea of a post on HIPAA and social media though. — Posted @ Saturday, June 28, 2014 2:46 PM by Benjamin McDonald