Ethical Blogging

Ethical Blogging

On May 21, 2011 Luke O’Neil wrote an informative article in The Wall Street Journal, titled, A Guide to Happy (and Legal) Tumblr-ing: Blogging without ‘stealing’ is much easier than you think. He addresses the common sentiment among the majority of bloggers of a...

Using Blogs to Enhance Classroom Learning

Resources for Educators Textbooks Textbook Ancillaries Teaching Tools Teacher’s Aide Newsletter Webinars Teaching Tip From the Teacher’s Aide Newsletter 2015 January Using Blogs to Enhance Classroom Learning Consider creating a blog that only your students...
Free Resources

Free Resources

Build Your Practice Free Resources Guides  |  Checklists  |  Posters Guides Request Access Branding Your Practice: A Guide for Massage Therapists Branding is one of the toughest things for all businesses, including massage therapists, to nail down. Even...
12 Marketing Strategies Ranked in Order of Importance

12 Marketing Strategies Ranked in Order of Importance

As you know, we are educators here at Sohnen-Moe Associates (we provide Business Mastery and The Ethics of Touch textbooks for practitioner training programs). In a recent survey that we ran in our Teacher’s Aide Newsletter, we asked teachers to rank a bunch of...
Anatomy of a Great Massage Therapy Website

Anatomy of a Great Massage Therapy Website

Your average massage therapy client or prospect is a savvy consumer.  They don’t want a brochure website. They won’t tolerate an ugly outdated site. They will abandon ship immediately if they can’t find what they want. So what does make a website...
11 Legal Resources for Your Massage Therapy Business

11 Legal Resources for Your Massage Therapy Business

Reading fine print or creating legal documents might be your favorite past time, but probably not if you own a massage therapy practice. As a massage therapist who perhaps is owner or sole proprietor of your business, there are policy and paperwork realities to face....
Creating Smart Phone Videos to Market Your Massage Practice

Creating Smart Phone Videos to Market Your Massage Practice

Whether you’ve been practicing massage therapy for a while or you recently graduated from massage therapy school, you understand the importance of getting the word out about your business. After all, we’re always looking for new clients. You’ve heard...
Don’t Get Fooled: Avoiding Online Scams in Massage Therapy

Don’t Get Fooled: Avoiding Online Scams in Massage Therapy

As busy, independent massage therapists, embracing online resources is key to successfully running your business. More than ever there are tons of great online resources that help you build a successful business. That’s the good news. The bad news is that as...
Branding on a Shoestring Budget for Massage Therapists

Branding on a Shoestring Budget for Massage Therapists

Massage therapists have reason to celebrate being alive at this particular moment in time. While the social media digital landscape might seem overwhelming at times, the opportunities to share your brand with large audiences have never been greater. And you...