by Cherie Sohnen-Moe | 09 Aug 2011
On May 21, 2011 Luke O’Neil wrote an informative article in The Wall Street Journal, titled, A Guide to Happy (and Legal) Tumblr-ing: Blogging without ‘stealing’ is much easier than you think. He addresses the common sentiment among the majority of bloggers of a...
by Deanna Sylvester | 11 Jul 2018
Build Your Practice Free Resources Guides | Checklists | Posters Guides Download PDF Sexual Assault Prevention Guidelines – 2022 edition These sexual assault prevention guidelines provide a roadmap for franchisors, franchisees, day spas, and massage clinics...
by Deanna Sylvester | 13 Nov 2017
As you know, we are educators here at Sohnen-Moe Associates (we provide Business Mastery and The Ethics of Touch textbooks for practitioner training programs). In a recent survey that we ran in our Teacher’s Aide Newsletter, we asked teachers to rank a bunch of...
by Massamio | 31 Mar 2014
Your average massage therapy client or prospect is a savvy consumer. They don’t want a brochure website. They won’t tolerate an ugly outdated site. They will abandon ship immediately if they can’t find what they want. So what does make a website...
by Massamio | 17 Mar 2014
Reading fine print or creating legal documents might be your favorite past time, but probably not if you own a massage therapy practice. As a massage therapist who perhaps is owner or sole proprietor of your business, there are policy and paperwork realities to face....
by Massamio | 10 Mar 2014
Whether you’ve been practicing massage therapy for a while or you recently graduated from massage therapy school, you understand the importance of getting the word out about your business. After all, we’re always looking for new clients. You’ve heard...
by Massamio | 21 Oct 2013
As busy, independent massage therapists, embracing online resources is key to successfully running your business. More than ever there are tons of great online resources that help you build a successful business. That’s the good news. The bad news is that as...
by Massamio | 23 Sep 2013
Massage therapists have reason to celebrate being alive at this particular moment in time. While the social media digital landscape might seem overwhelming at times, the opportunities to share your brand with large audiences have never been greater. And you...
by Massamio | 03 Jun 2013
As you may know, maintaining a blog can be a great way to educate clients and prospective clients, share your expertise on social media, and improve your visibility in search engines. It’s a great way to market your massage therapy practice. But blogging can...