Branding on a Shoestring Budget for Massage Therapists

Branding on a Shoestring Budget for Massage Therapists

Massage therapists have reason to celebrate being alive at this particular moment in time. While the social media digital landscape might seem overwhelming at times, the opportunities to share your brand with large audiences have never been greater. And you...
3 WAYS GIVING MORE PAYS OFF

3 WAYS GIVING MORE PAYS OFF

As massage therapists, we tend to be givers by nature. But deciding how much to give our clients can be confusing. Some experts advise that we never give anything away (time, money, gifts, etc.), while others endorse discounts and freebies as standard procedure. There...
Student Resources

Student Resources

Student Resources Congratulations on embarking on a new career! Employers, educators, and successful practitioners agree: “Professionalism and business skills are the determining factors in practitioners’ success—not simply their hands-on skills.” Our mission...

Marketing Magic

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles Marketing Magic by Cherie Sohnen-Moe I am constantly being asked, "What is THE best way to market my practice?" Alas, as much as I would love to give a concrete...

Websites That Really Work

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles Websites That Really Work Some wonderful sites are out there and the massage therapists and somatic practitioners who created them share their experiences by Cherie...

Visual Appeal

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles Visual Appeal Four massage therapists share samples of their marketing materials and tips for success by Cherie Sohnen-Moe High-quality printed marketing materials...

Remodeling 101

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles Remodeling 101 by Cherie Sohnen-Moe Remodeling can be both an exciting and frustrating experience. Here are some experiences and lessons learned from a recent...

How To Set Up a Great Home Office

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles How To Set Up a Great Home Office by Cherie Sohnen-MoeSince many massage therapists work out of their home, I take this opportunity to share some insights I have...

Spa Controversy

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles Spa Controversy by Cherie Sohnen-Moe.Originally published in Massage Today Jun 2014, Vol 14, Issue 06 The spa industry has expanded in new and exciting directions...