Ideal Client vs Target Market

Ideal Client vs Target Market

Two common marketing terms are “target market” and “ideal client.” Some people interchange those terms, but they are different. Target markets are groups of people who share similar characteristics. Some typical wellness target markets are: high-stress executives,...

Marketing Class Activity: Identify Your Ideal Client

Resources for Educators Textbooks Textbook Ancillaries Teaching Tools Teacher’s Aide Newsletter Webinars Teaching Tip From the Teacher’s Aide Newsletter 2017 October Marketing Class Activity: Identify Your Ideal Client If you are teaching business but you...

Gift Certificates Bring in New Clients

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles Gift Certificates Bring in New Clients by Cherie Sohnen-Moe Gift certificates infuse income into your practice and provide an easy way for clients to share your...

When is it OK to Date Clients

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles When is it OK to Date Clients? When is it Not? by Cherie Sohnen-Moe and Ben Benjamin, PhD When LaRue Lundeen and Kirk Fjellman began dating, neither had a clue that...