Ideal Client vs Target Market

Ideal Client vs Target Market

Two common marketing terms are “target market” and “ideal client.” Some people interchange those terms, but they are different. Target markets are groups of people who share similar characteristics. Some typical wellness target markets are: high-stress executives,...

20-Minute Target Market Profiles

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles 20-Minute Target Market Profiles by Cherie Sohnen-Moe Understanding your target markets is crucial to success. It's important to analyze them in terms of their...
Market Your Practice with Public Speaking

Market Your Practice with Public Speaking

Despite being nearly universally feared, public speaking is one of the easiest, most effective, and most natural ways of marketing holistic health care. If you can get over the fear, developing your public speaking skills is one of the best ways to grow your business....