Ideal Client vs Target Market

Ideal Client vs Target Market

Two common marketing terms are “target market” and “ideal client.” Some people interchange those terms, but they are different. Target markets are groups of people who share similar characteristics. Some typical wellness target markets are: high-stress executives,...

20-Minute Target Market Profiles

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles 20-Minute Target Market Profiles by Cherie Sohnen-Moe Understanding your target markets is crucial to success. It's important to analyze them in terms of their...
Market Your Practice with Public Speaking

Market Your Practice with Public Speaking

Despite being nearly universally feared, public speaking is one of the easiest, most effective, and most natural ways of marketing holistic health care. If you can get over the fear, developing your public speaking skills is one of the best ways to grow your business....
Use Marketing Research to Build Your Practice

Use Marketing Research to Build Your Practice

If you followed the steps in our Research is Key to Successful Marketing blog, you probably came up with lots of ideas from your marketing research. If it’s been awhile, do that activity again and use your ideas to develop a marketing calendar that includes the...

Website Marketing

Resources for Educators Textbooks Textbook Ancillaries Teaching Tools Teacher’s Aide Newsletter Webinars Teaching Tip From the Teacher’s Aide Newsletter 2004 Spring Website Marketing Tips Print your website address on all your promotional materials (e.g.,...

Marketing Class Activity: Identify Your Ideal Client

Resources for Educators Textbooks Textbook Ancillaries Teaching Tools Teacher’s Aide Newsletter Webinars Teaching Tip From the Teacher’s Aide Newsletter 2017 October Marketing Class Activity: Identify Your Ideal Client If you are teaching business but you...