3 Tips for Terrific Testimonials

3 Tips for Terrific Testimonials

In our last blog, we gave you the steps for creating great testimonials. Here’s 3 more tips to get you started… Tips for Terrific Testimonials Get approval! Before you publish any testimonials, read or email them to your clients. Let them know if you...
3 Steps to Creating Irresistible Testimonials

3 Steps to Creating Irresistible Testimonials

Potential clients want to know you are legit and good at what you do. Hearing that from satisfied clients (and not just you) underlines the message. I don’t know about you, but when I’m looking for help from a professional, I ask around. Then I go to his or her...

Web Site Welcome Mats

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles Web Site Welcome Mats Some strategies to enhance your site's appeal, and attract more visitors to it by Cherie Sohnen-Moe, © 2001 What good is a Web site if...
How to Choose an Online Education Product

How to Choose an Online Education Product

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles How to Choose an Online Education Product by Cherie Sohnen-Moe. Published in futureLMT.com Online education provides convenient, affordable access to a wide array...

Evaluating Continuing Education Provider

Articles and Publications About About the Authors Press Room Publicity Images Book Information Articles Evaluating Continuing Education Provider by Cherie Sohnen-Moe In Volume 1, Number 1 of Massage Today, I gave an overview of continuing education, emphasizing the...
MONEY MINDSET, PART TWO: GETTING MORE CLIENTS

MONEY MINDSET, PART TWO: GETTING MORE CLIENTS

Your mind is a powerful thing. There’s mounting evidence endorsing the theory that success has more to do with your mindset than natural ability or circumstances.* That means that anyone can have a thriving massage practice with a mindset that honors your worth,...
Steps in Creating Your First Brochure

Steps in Creating Your First Brochure

To celebrate more than 3 decades of selling our first brochure, What is a Massage Like?, we want to share our thoughts on that sometimes-daunting task: getting your first brochure. A brochure is a vital marketing piece. When you are ready to invest in one, how do you...
The Infectious Power Of Passion

The Infectious Power Of Passion

Since our recent blogs have talked about testimonials, I’ll give you an example by sharing a testimonial for our flagship product, Business Mastery. We hear stories all the time about how impactful Business Mastery has been in the development of successful...
Gathering Client Feedback, Part 2

Gathering Client Feedback, Part 2

Check out our last blog post for ideas for using client surveys to build business and collect testimonials. Here are two more ideas for surveys you could give to stir up interest about your range of services and help you gain more information about your clients....
Build Your Practice with Client Feedback

Build Your Practice with Client Feedback

Surveys are an underused tool in many practitioners’ marketing kits. Here’s how to use surveys to help build customer satisfaction — and increase bookings. Idea #1 If part of your marketing plan is to give free first-time treatments, survey folks right...