We are authors, publishers, educators, and practitioners dedicated to serving other wellness practitioners in developing profitable, enjoyable careers.

We support people in doing what they love and earning a decent living doing it.

We encourage practitioners to live their lives and run their practices from their values.

We help make managing and marketing businesses a pleasure.

We accomplish our goals by providing products, services, and resources to students and educators in training programs, to continuing education providers, and directly to practitioners.

Sohnen-Moe Associates was started by Cherie Sohnen-Moe, the author of our flagship product Business Mastery. She really did write the book on practice-building success, and we continue to develop and provide products, services, and resources that support her original vision. Cherie is the Chief Executive Officer, and we refer to her as The Business Goddess. She oversees maintaining the mission of the company. She is active in our marketing, writes articles and books, and maintains a coaching practice.

Jim Moe is our Chief Technology Officer, although we refer to him as our technology wizard. His technology genius makes everything we do possible. He developed our original database (that went through three evolutions since the eighties). Our current cloud platform was chosen because it contains many of the same features as his original creation, plus added features that now Deanna gets to do. He designs our websites, assists in editing and book design, and helps with pretty much everything short of writing content.

Also visit our Associates in the Resource Directory.