About

Cherie Sohnen-Moe

Cherie Sohnen-Moe is an author, business coach, and international workshop leader. She has been a successful business owner since 1978. Before shifting her focus to education and coaching, she was in private practice for many years as a massage and holistic health practitioner. She has served as a faculty member at the Desert Institute of Healing Arts (DIHA), the Clayton College of Natural Health (CCNH), and the Arizona School of Acupuncture and Oriental Medicine (ASAOM).

Cherie has written more than 200 articles that have been published in over 15 national and international magazines. She is the author of the book, Business Mastery. It is in its fifth edition, has sold more than 430,000 copies to date, and is recommended by more than 1,000 healing arts associations and schools worldwide (with 350 schools requiring it as a text). Cherie is also the author of Present Yourself Powerfully and the co-author of the ground-breaking book, The Ethics of Touch, which is used in more than 700 schools and associations with 200 requiring it as a text. Cherie and Lynda Solien-Wolfe recently co-authored the book, Retail Mastery. Cherie is a contributing author of Teaching Massage: Fundamental Principles in Adult Education for Massage Program Instructors, and was interviewed for a chapter of SAND TO SKY: Conversations with Teachers of Asian Medicine.

Cherie holds a degree in psychology from UCLA and has extensive experience in the areas of business management, training, and creative problem solving—which combines well with her ability to support others to achieve what they want in life. Between her educational background and life experiences, the wisdom garnered from working with hundreds of clients and thousands of participants in her workshops and classes she has taught in schools, and the knowledge gained from researching hundreds of articles and several books, she is a strong resource.

She is active in many professional and community organizations and is currently on the board as Past-President of The Alliance for Massage Therapy Education (AFMTE). Among her honors she has received the Distinguished Service Award and the Professional Achievement Award from the American Society for Training and Development (ASTD), the Outstanding Instructor Award at the Desert Institute of Healing Arts, and is listed in several editions of Who’s Who.Cherie is a 2012 Inductee to the Massage Therapy Hall of Fame. She lives in Tucson, Arizona with her husband, Jim.

Ben Benjamin holds a Ph.D. in Sports Medicine. He was the founder of the Muscular Therapy Institute, in Cambridge, Massachusetts, and has been in private practice since 1963. As an educator and author, he has conducted seminars and workshops across the country, served as an instructor and trainer in a variety of settings, and written several books and countless articles. His books include Listen to Your Pain, Are You Tense? and Exercise Without Injury. He is the co-author of Conversation Transformation: Recognize and Overcome the 6 Most Difficult Communication Patterns.

Dr. Benjamin was the initiator and chairperson of the AMTA Council of Schools Professional and Sexual Ethics Task Force for four years and is considered an authority on ethics and boundaries in the body therapy field. He was one of the first to write extensively about boundaries, ethical issues, and sexual abuse in alternative health care, and since the early 1990s has published many articles on these topics in professional journals. Among the workshops he teaches throughout North America are Creating Healthy Boundaries in Health Care Settings, Working with Survivors of Trauma and Abuse, Assertiveness and Effective Communication, and Sexuality and Dual Relationships.

Long recognized for his contributions to the field, Dr. Benjamin’s honors include the American Massage Therapy Association (AMTA) President’s Award for the year 2000, the highest honorary recognition given by the organization; and the Distinguished Service to the Profession award, given in recognition of leadership and commitment to the massage profession and the AMTA. He has received awards naming him as one of the most influential people in the field by the AMTA, AMBP, and massage journals.

He trains teachers to be the best they can be, and coaches individuals toward success in both their personal and professional lives through his company, The Benjamin Institute.

Lynda Solien-Wolfe is a licensed Massage Therapist, esthetician, continuing education provider, writer, and business consultant. She is a strong supporter of massage therapy research, and an avid consumer of massage therapy. Lynda co-owns a day spa in Merritt Island, FL since 1994, where they have continually sold retail products since their opening. Lynda is the Vice President of Massage & Spa for Performance Health, the manufacturers of Biofreeze, Bon Vital, Thera Pearl, and Thera-Band wellness products. She has been with Performance Health since 1998 in a variety of positions.

Lynda has helped shape the massage therapy profession to have greater respect and acceptance. She has travelled to Asia, Europe, Australia, Canada, the Caribbean, and throughout the United States to spread her message and passion of the benefits of massage therapy. She has been very active in the massage and spa industry and has served in a variety of volunteer capacities, including the Florida State Massage Therapy Board. She has received many accolades for her dedication to the massage therapy profession, among them being a 2011 Inductee to the Massage Therapy Hall of Fame and receiving the William C. “Bill” Lindsey Layperson Chiropractic Award at the 2017 National Florida Chiropractic Association meeting.

Lynda is currently the chair of the Massage Makes Me Happy Initiative for the Global Wellness Institute and led the movement to create the Global Massage Makes Me Happy Day.

She calls the Space Coast of Florida home, with her son, Colton.