Press Room
Book Information
For more information, contact us at 520.743.3936 or sma.info@sohnen-moe.com.
Business Mastery
The Ethics of Touch
Retail Mastery
Present Yourself Powerfully
Publication Info - Business Mastery 5th Ed
| Title | Business Mastery, 5th ed. |
| Subtitle | A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful |
| Publication Date | March 2016 |
| Pages | 522 |
| ISBN-13 | 978-188290-8-05-9 |
| Price | $34.95 U.S. |
| Publisher | Sohnen-Moe Associates, Inc.
P.O. Box 86913 Tucson, AZ 85754-6913 Phone: 520-743-3936 e-mail: sma.orders@sohnen-moe.com Websites: www.sohnen-moe.com |
| Author | Cherie Sohnen-Moe |
| Edition No. | Fifth Edition |
| BISAC Codes | BUS000000, BUS070080, BUS060000 |
| Audience | Adult / General |
| LCCN | 2015916334 |
| Book Size | 8.5 x 11 in (21.6 x 28 cm) |
| Book Weight | 2.5 lbs (1.2 kg) |
| Binding | Trade Paper |
| Type of Work | Non-Fiction / Business |
| Purchase From | Sohnen-Moe Associates |
| Description | For the past three decades, Business Mastery has served as a trusted guide for people seeking to live their career dreams. It is specifically designed to support readers on their journey to a fulfilling and financially rewarding career. In the pages of this innovative, time-tested book, readers will find everything needed to launch and effectively manage a thriving practice. It also includes practical tools and tips for how to market one's skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. The 5th edition is completely updated and includes new information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. It also includes valuable insights into how a strong brand image and Internet marketing can boost business growth. Business Mastery is filled with resources to help readers stay balanced, increase their client base, get organized, clearly define goals, and, most importantly, keep doing what they're passionate about while creating an excellent income stream. Developing business savvy is key to success-whether working for someone else or being self-employed. Whichever path is chosen, readers can count on Business Mastery to help make their dreams a reality. |
Publication Info - The Ethics of Touch 2nd Ed
| Title | The Ethics of Touch, 2nd ed. |
| Subtitle | The Hands-on Practitioner's Guide To Creating a Professional, Safe and Enduring Practice |
| Publication Date | Jan 2014 |
| Pages | 416 |
| ISBN-13 | 978-1-882908-42-4 |
| Price | $32.95 U.S. |
| Publisher | Sohnen-Moe Associates, Inc.
P.O. Box 86913 Tucson, AZ 857t54 Phone: 520-743-3936 Fax: 520-743-3656 e-mail: sma.orders@sohnen-moe.com Websites: www.sohnen-moe.com |
| Author | Ben Benjamin, Ph.D., and Cherie Sohnen-Moe |
| Edition No. | Second |
| BISAC Codes | BUS008000 |
| Audience | Adult / General |
| LCCN | 2013918075 |
| Book Size | 8.5 x 11 in (21.6 x 28 cm) |
| Book Weight | 2 lbs / 0.9 kg |
| Binding | Trade Paper |
| Type of Work | Non-Fiction / Business |
| Purchase From | Sohnen-Moe Associates |
| Description | This groundbreaking work on ethics directly addresses the seldom-discussed-but-often-troubling dilemmas confronting touch therapy practitioners. The Ethics of Touch honestly describes issues; identifies clear principles; names specific resources; and uses stories straight from the treatment room. It includes reflective exercises and questions allowing the reader to personalize each chapter and outlines practical steps to meet high expectations. It supports hands-on professionals in expanding their knowledge about the field of ethics, to better manage boundaries, and to run ethical practices. This book belongs in the office of every professional who touches their clients. Leaders in the field support the relevance and necessity of The Ethics of Touch Contents: Ethical Foundations; Boundaries; Dual and Sequential Relationships; Dynamics of Effective Communication; Communication Techniques and Strategies; Sex, Touch, and Intimacy; The Team Approach; Business Ethics; Support Systems; Working with Trauma Survivors; Sample Forms; and Codes of Ethics. |
Publication Info - Retail Mastery
| Title | Retail Mastery |
| Subtitle | The Handbook for Massage and Bodywork Practitioners |
| Publication Date | September 2017 |
| Pages | 90 |
| ISBN-13 | 978-1-882908-15-8 |
| Price | Digital: $9.99 U.S.; Print: $21.95 U.S. |
| Publisher | Sohnen-Moe Associates, Inc. P.O. Box 86913 Tucson, AZ 85754-6913 Phone: 520-743-3936 e-mail: orders@sohnen-moe.com Websites: www.sohnen-moe.com www.retailmastery.com |
| Author | Cherie Sohnen-Moe and Lynda Solien-Wolfe |
| Edition No. | First Edition |
| BISAC Codes | BUS043000, BUS057000, BUS060000 |
| Audience | Adult / General |
| Book Size | 5.5 x 8.5 in (14 x 21.6 cm) |
| Book Weight | 1.0 lb / 0.45 kg (Print) |
| Binding | Trade Paper |
| Type of Work | Non-Fiction / Business |
| Purchase From | Sohnen-Moe Associates
Amazon.com |
| Description | The Retail Mastery book provides the information needed to successfully incorporate product sales into any massage or bodywork practice. Product sales are a great diversification method; the profits from the sales add an additional income stream that can defray overhead expenses. It is hazardous?physically, emotionally, and financially?to rely on your hands-on work as the sole source of your livelihood, particularly if your work requires intensity. Clients like to get products from you and appreciate the convenience of purchasing from you. They most likely get more education, service, and support with the products they buy from you than those they buy from a retail store or online. You save them time when they don?t have to make a special trip to buy an item, spend hours researching online, or wait days or weeks for it to be delivered. Most clients would rather purchase products directly from you (their trusted practitioner) than from an impersonal company. |
Publication Info - Present Yourself Powerfully
| Title | Present Yourself Powerfully |
| Subtitle | An Interactive Kit to Enhance Your Public Speaking Skills |
| Publication Date | Sep 2014 |
| Pages | 93 |
| ISBN | 1-882908-30-9 |
| Price | $25.00 U.S. |
| Publisher | Sohnen-Moe Associates, Inc.
P.O. Box 86913 Tucson, AZ 85745 Phone: 520-743-3936 Fax: 520-743-3656 e-mail: sma.orders@sohnen-moe.com Website: www.sohnen-moe.com |
| Author | Cherie Sohnen-Moe |
| Edition No. | First |
| BISAC Codes | BUS043000 |
| Audience | Adult / General |
| Book Size | 8.5 x 11 in (21.6 x 28 cm) |
| Binding | Digital |
| Type of Work | Non-Fiction / Business |
| Purchase From | Sohnen-Moe Associates |
| Description | Public speaking is one of the best ways to build your business. Present Yourself Powerfully is a presentation kit that makes it easy for therapists to give talks, workshops and demonstrations. The kit is designed to take away the hassles of public speaking and as a way to dissipate fear by replacing it with a toolbox of ideas, techniques and reproducible materials. |