Press Room

The Retail Mastery book provides the information needed to successfully incorporate product sales into any massage or bodywork practice.

Product sales are a great diversification method; the profits from the sales add an additional income stream that can defray overhead expenses. It is hazardous?physically, emotionally, and financially?to rely on your hands-on work as the sole source of your livelihood, particularly if your work requires intensity.

Clients like to get products from you and appreciate the convenience of purchasing from you. They most likely get more education, service, and support with the products they buy from you than those they buy from a retail store or online. You save them time when they don?t have to make a special trip to buy an item, spend hours researching online, or wait days or weeks for it to be delivered. Most clients would rather purchase products directly from you (their trusted practitioner) than from an impersonal company.