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Retail Mastery

Present Yourself Powerfully

Publication Info - Retail Mastery

TitleRetail Mastery
SubtitleThe Handbook for Massage and Bodywork Practitioners
Publication DateSeptember 2017
PriceDigital: $9.99 U.S.; Print: $21.95 U.S.
PublisherSohnen-Moe Associates, Inc.
P.O. Box 86913
Tucson, AZ 85754-6913
Phone: 520-743-3936
AuthorCherie Sohnen-Moe and Lynda Solien-Wolfe
Edition No.First Edition
BISAC CodesBUS043000, BUS057000, BUS060000
AudienceAdult / General
Book Size5.5 x 8.5 in (14 x 21.6 cm)
Book Weight1.0 lb / 0.45 kg (Print)
BindingTrade Paper
Type of WorkNon-Fiction / Business
Purchase FromSohnen-Moe Associates

The Retail Mastery book provides the information needed to successfully incorporate product sales into any massage or bodywork practice.

Product sales are a great diversification method; the profits from the sales add an additional income stream that can defray overhead expenses. It is hazardous?physically, emotionally, and financially?to rely on your hands-on work as the sole source of your livelihood, particularly if your work requires intensity.

Clients like to get products from you and appreciate the convenience of purchasing from you. They most likely get more education, service, and support with the products they buy from you than those they buy from a retail store or online. You save them time when they don?t have to make a special trip to buy an item, spend hours researching online, or wait days or weeks for it to be delivered. Most clients would rather purchase products directly from you (their trusted practitioner) than from an impersonal company.

Publication Info - Present Yourself Powerfully

TitlePresent Yourself Powerfully
SubtitleAn Interactive Kit to Enhance Your Public Speaking Skills
Publication DateSep 2014
Price$25.00 U.S.
PublisherSohnen-Moe Associates, Inc.
P.O. Box 86913
Tucson, AZ 85745
Phone: 520-743-3936
Fax: 520-743-3656
AuthorCherie Sohnen-Moe
Edition No.First
BISAC CodesBUS043000
AudienceAdult / General
Book Size8.5 x 11 in (21.6 x 28 cm)
Type of WorkNon-Fiction / Business
Purchase FromSohnen-Moe Associates

Public speaking is one of the best ways to build your business. Present Yourself Powerfully is a presentation kit that makes it easy for therapists to give talks, workshops and demonstrations. The kit is designed to take away the hassles of public speaking and as a way to dissipate fear by replacing it with a toolbox of ideas, techniques and reproducible materials.