Press Room

News and Press Releases

Contact: Andrea Connelly
Phone: 520.743.3936

Thank you for visiting the Sohnen-Moe Associates Press Room. If you have further inquiries or would like to set up an interview with Cherie, please call us at 520.743.3936. Or send an email to Andrea

Retail Mastery, ebook edition

The Handbook for Massage and Bodywork Practitioners

(Tucson, AZ) – (2017-09-25) Retail Mastery is the long-awaited book from two highly-respected educators in the massage and bodywork profession. Cherie Sohnen-Moe and Lynda Solien-Wolfe have been collaborating for several years on the topic of retailing. They have facilitated workshops, written articles and blogs, and host a website and a Facebook page on this topic. They are both passionate about the importance of retailing in enhancing clients’ wellness, as well as providing financial support for practitioners. The Retail Mastery book provides the information needed to successfully incorporate product sales into any massage or bodywork practice.

Retail Mastery is now available in Kindle format from