AMTA, NCBTMB, ARCB: Does the average client care?

Your business cards, brochures, flyers, and other materials should reflect your background and the good work that you do. So, you list acronyms like AMTA and NCBTMB on your marketing materials, right? Well…maybe not.

I Choose a Personal Trainer

Let’s say I’m looking for a personal trainer. Would the acronyms ACE and NASM mean anything to me? They wouldn’t, except that I just googled them and found out what they are — two training institutions, the American Council on Exercise and National Academy of Sports Medicine. Even if I already knew that, is reading that by someone’s name going to tell me if that trainer can help ME?

Since I’m a female in my 50’s, I want a trainer who likes or even specializes in working with older women. If I saw that on a business card, brochure, or website, I might be inspired to find out more.

What Makes You Special?

If you are proud of your training or certification in massage or a specialty, such as LMT, ARCB, or CNT, why not spell it out? Examples:

  • Jane Doe, Certified Reflexologist
  • John Smith, Certified Neuromuscular Therapist

Check out the two business card examples on this page. They both state the therapist’s credentials and contact information, but we think the approach of the second one is more effective. More important than a complete list of your modalities is the answer to the question of “Why should I come see YOU?” Highlight what makes you different from other practitioners and what might attract the kind of clients you really want.

For example:

  • Relieving stress since 1992 — Let me relieve yours
  • Revitalizing massage for the child-bearing year
  • Your back and neck pain specialists
  • Specializing in keeping seniors active since 2006
  • Relaxation in the comfort of your home
  • Reduce stress and pain with reflexology!

Have any suggestions for good “taglines” to express a focus or specialty? Please comment!