by Cath Cox | 26 Nov 2018 | Planning, Sohnen-Moe Associates blogs
As massage therapists, we tend to be givers by nature. But deciding how much to give our clients can be confusing. Some experts advise that we never give anything away (time, money, gifts, etc.), while others endorse discounts and freebies as standard procedure. There...
by Cath Cox | 29 Oct 2018 | Sohnen-Moe Associates blogs, Work Environment
‘Tis the season to celebrate all that is scary. As massage therapists, nothing conjures up fear quite like the creeper client (someone looking for sexual services). The history of massage being intermingled with prostitution is long and well-established. In many...
by Cath Cox | 21 Sep 2018 | Marketing, Practice Management, Sohnen-Moe Associates blogs
Even the busiest massage practices have unfilled appointments. Those openings may result from occasional short-notice cancellations or may be persistent at less popular times. If we’ve been consistently booked, these can be a pleasant respite to catch up on office...
by Cath Cox | 07 Sep 2018 | Practice Management, Sohnen-Moe Associates blogs
Time matters. It’s what gives structure to our daily lives. For most massage practitioners, it’s the way we sell our services. Our clients aren’t just paying for our skills; they’re paying for how much time those skills are applied. And for many of them, the time is...
by Cath Cox | 16 Jul 2018 | Client Communication, Sohnen-Moe Associates blogs
Every repeat customer we have was once a new client. Booking return clients requires less time, money, and energy than acquiring new ones. Therefore, the more clients we retain, the fewer new clients we need to attract. This increases our income and makes it more...
