by Cath Cox | 21 Sep 2018 | Marketing, Practice Management, Sohnen-Moe Associates blogs
Even the busiest massage practices have unfilled appointments. Those openings may result from occasional short-notice cancellations or may be persistent at less popular times. If we’ve been consistently booked, these can be a pleasant respite to catch up on office...
by Cath Cox | 07 Sep 2018 | Practice Management, Sohnen-Moe Associates blogs
Time matters. It’s what gives structure to our daily lives. For most massage practitioners, it’s the way we sell our services. Our clients aren’t just paying for our skills; they’re paying for how much time those skills are applied. And for many of them, the time is...
by Cath Cox | 16 Jul 2018 | Client Communication, Sohnen-Moe Associates blogs
Every repeat customer we have was once a new client. Booking return clients requires less time, money, and energy than acquiring new ones. Therefore, the more clients we retain, the fewer new clients we need to attract. This increases our income and makes it more...
by Cath Cox | 18 Jun 2018 | Client Communication, Sohnen-Moe Associates blogs
You can’t have a thriving practice without return clients. In fact, the majority of stable, sustainable massage practices have a core of consistent, regular clients. Our communication with clients prior to the actual delivery of the service sets their expectations....
by Cath Cox | 22 May 2018 | Client Communication, Sohnen-Moe Associates blogs
We are living in an unprecedented time. The job outlook for massage therapists over the next several years is above average due to a perfect storm of increased public awareness, greater acceptance, and higher demand for massage. While this presents a golden...
