by Cath Cox | 18 Dec 2018 | Advertising, Sohnen-Moe Associates blogs
As we get to the last week of holiday spending, you may be thinking about ways to increase your gift certificate sales. If you’ve heard that doing a Groupon deal is a good way to do that, you’re not getting the whole story. As effective as using Groupon (the right...
by Cath Cox | 26 Nov 2018 | Planning, Sohnen-Moe Associates blogs
As massage therapists, we tend to be givers by nature. But deciding how much to give our clients can be confusing. Some experts advise that we never give anything away (time, money, gifts, etc.), while others endorse discounts and freebies as standard procedure. There...
by Cath Cox | 29 Oct 2018 | Sohnen-Moe Associates blogs, Work Environment
‘Tis the season to celebrate all that is scary. As massage therapists, nothing conjures up fear quite like the creeper client (someone looking for sexual services). The history of massage being intermingled with prostitution is long and well-established. In many...
by Cath Cox | 21 Sep 2018 | Marketing, Practice Management, Sohnen-Moe Associates blogs
Even the busiest massage practices have unfilled appointments. Those openings may result from occasional short-notice cancellations or may be persistent at less popular times. If we’ve been consistently booked, these can be a pleasant respite to catch up on office...
by Cath Cox | 07 Sep 2018 | Practice Management, Sohnen-Moe Associates blogs
Time matters. It’s what gives structure to our daily lives. For most massage practitioners, it’s the way we sell our services. Our clients aren’t just paying for our skills; they’re paying for how much time those skills are applied. And for many of them, the time is...
