Service without Sacrifice

Service without Sacrifice

Most people pursue a career in the wellness field because they want to help others. Unfortunately, many caregivers are not adept at being good care receivers. The old adage of the cobbler’s children going barefoot is apt in this field. Also, too many people proudly...
Do your clients know their rights?

Do your clients know their rights?

Most practitioners are very good at educating their clients on what to expect from their treatments and getting informed consent. And some are also good at educating clients about their office policies and procedures, to help avoid miscommunications and...
Ideal Client vs Target Market

Ideal Client vs Target Market

Two common marketing terms are “target market” and “ideal client.” Some people interchange those terms, but they are different. Target markets are groups of people who share similar characteristics. Some typical wellness target markets are: high-stress executives,...
Jump-Start Your Holiday Promotions

Jump-Start Your Holiday Promotions

Have you started thinking about the holidays yet? I know, summer is barely over, yet your clients are probably already making holiday plans and pondering about what creative, useful gifts they can get for their family and friends. This is a good time to set your...