Do your clients know their rights?

Do your clients know their rights?

Most practitioners are very good at educating their clients on what to expect from their treatments and getting informed consent. And some are also good at educating clients about their office policies and procedures, to help avoid miscommunications and...
Ideal Client vs Target Market

Ideal Client vs Target Market

Two common marketing terms are “target market” and “ideal client.” Some people interchange those terms, but they are different. Target markets are groups of people who share similar characteristics. Some typical wellness target markets are: high-stress executives,...