How NOT to Sell Products

This week I spent the afternoon at a spa at the Omni Hotel in Atlanta. The first thing I noticed was the absence of a retail area. I later discovered this was due to the layout constrictions. The reception desk is about 10 feet in front of the main entrance As you...

Your Favorite Business Books

In April there was a Facebook activity to celebrate National Book Week. The rules were to grab the closest book to you, turn to page 52, post the 5th sentence as your status and don’t mention the title. Of course, the closest book to me was a business book. This got...
Are Your Facebook Connections Seeing Your Posts?

Are Your Facebook Connections Seeing Your Posts?

Many people have been posting the following information on their Facebook walls or inviting people to “Events” to spread the word. Amongst the new Facebook updates is that the newsfeed setting is automatically set to show ONLY posts from people with whom you’ve...

April is Physical Fitness Month

Let your clients know that April is Physical Fitness Month. Encourage them to think about what they can do to improve their health–and we all know that massage certainly does that. Here are some ideas: Announce that it’s Physical Fitness Month by putting up posters in...

Can Attractiveness Hurt Your Business?

I never would have thought I would utter the words: Can Attractiveness Hurt Your Business? But after two related instances I have to wonder. We held a birthday party for a friend at our house. We surprised her by starting off the afternoon with a massage by my regular...