by Cherie Sohnen-Moe | 02 Oct 2018
Two common marketing terms are “target market” and “ideal client.” Some people interchange those terms, but they are different. Target markets are groups of people who share similar characteristics. Some typical wellness target markets are: high-stress executives,...
by Cherie Sohnen-Moe | 12 Sep 2018
Have you started thinking about the holidays yet? I know, summer is barely over, yet your clients are probably already making holiday plans and pondering about what creative, useful gifts they can get for their family and friends. This is a good time to set your...
by Cherie Sohnen-Moe | 05 Dec 2017
The holidays are upon us and people are starting to panic if they haven’t purchased their gifts yet. Help ease their stress by having an assortment of items they can purchase from you. Offering to wrap them will increase the likelihood of sales. You can put them in a...
![Ring in the New Year!]()
by Cherie Sohnen-Moe | 28 Dec 2016
The new year is quickly approaching. Many of you are most likely still in the holiday thrall and celebrating with family and friends. This is a great time to reflect over the past year and create a vision for the new year. I recommend you start by reviewing the goals...
by Cherie Sohnen-Moe | 14 Nov 2016
Practitioners, if you are waiting until after Thanksgiving to get your office ready for the holiday shopping season (e.g., packaging up and promoting your gift certificates and retail products), you will be too late. According to From Spending to Celebrating: The 2015...
