Tell the Story: What’s Special About YOUR Practice?

Tell the Story: What’s Special About YOUR Practice?

Think about your favorite businesses. Why do you patronize your favorite restaurant, coffee shop, healing arts practitioner? What makes them different from the competition down the street? You Are Special, Too If you can’t immediately say what makes you stand...
Build Your Independence Team

Build Your Independence Team

I’m sharing this practice-building video tip I made a couple of years ago, because it’s a good reminder, and because tomorrow is Independence Day. It may seem like an oxymoron, but you do need to build an “independence team.” Also, here’s a link to the article that I...
Using Healthcare Trends to Grow Your Practice

Using Healthcare Trends to Grow Your Practice

Unless you are new to this planet, you are aware of the opioid crisis and the attention it is getting (finally) in the mainstream media. In response, research on pain treatment alternatives is at an all-time high. “At this moment, many government entities, including...
Word-Of-Mouth May Be the Only Marketing You Need

Word-Of-Mouth May Be the Only Marketing You Need

Most massage clients say they have recommended massage to another person. Wow. People do love what you do. And past ABMP surveys say nearly 40% of massage clients found their therapists via word-of-mouth recommendations. Apparently, word-of-mouth marketing is the...