Advertising — 4 Steps, 4 Options

Advertising — 4 Steps, 4 Options

Advertising is designed to capture attention, build name recognition, increase knowledge, and get people to act. Sounds good, right? All you do is pay somebody else to tell people to buy your services. But hold on for a minute. According to the book Advertising and...
Why We Dumped 30,000 Contacts from Our List

Why We Dumped 30,000 Contacts from Our List

So, we recently dumped 30,000 contacts from our database. Yikes. It was a hard decision because none of them complained, or marked as spam, or opted out—they would have already been removed for any of those things. Yet, these folks never opened our emails and hadn’t...
Specialized Brochures Turn On the Light

Specialized Brochures Turn On the Light

Have you checked out our specialized brochures? Take our Fibromyalgia and Massage brochure. It simply, but specifically, explains how massage relieves pain and stress, and improves sleep and breathing — which further reduces pain and discomfort. Are people aware of...
When Are You Required to Break Client Confidentiality?

When Are You Required to Break Client Confidentiality?

We recently received a question wanting know about any legal requirements for massage therapists to break confidentiality with clients when they reveal things like abuse (e.g., child, elder, partner, etc.), suicide threats or attempts, mental health issues, or crimes...
A New-Year Planning Activity

A New-Year Planning Activity

I always feel so starry-eyed this time of year, like everything is possible. My mind is a flood of ideas, each screaming to get my best attention. I think, “oh, I can do that, and I can do that, oh and that’s a great idea too!” And you know where this trip is going…...