Marketing Answers for Challenging Times

Marketing Answers for Challenging Times

Your marketing budget is an investment. It’s an investment in your belief in your practice, your belief that what you offer is essential to people in your community. When money is tight, people need to know how much your work will benefit them. They will be glad...
Three Ways LinkedIn Can Help YOU

Three Ways LinkedIn Can Help YOU

I got my inspiration for a previous blog from a discussion on Linkedin. If you’re not a member yet, you should be. Why? Everybody knows that bodyworkers should network, right? When you network, you feel supported, and pave the way for referrals from...
Marketing = Educating

Marketing = Educating

We recently revisited a Women in Bodywork Business blog from the past by Ruth Werner, in which she made some relevant points about educating clients. She was reflecting on the results of the 2010 AMTA Massage Profession Research report and she began by sharing the...