Use Gift Certificates to Grow

Use Gift Certificates to Grow

Julie Onofrio is a pro. She established her successful downtown Seattle practice way back in 1989. And for many years she’s been using her websites to help massage therapists learn how to follow in her footsteps. It’s been a while since Julie shared these...
Target Your Marketing and Attract Ideal Clients

Target Your Marketing and Attract Ideal Clients

Ponder what kind of people inspire you. Think about the kind of clients you are drawn to working with. Those are the kind of people who are a natural fit for your skills, and who will benefit the most from your gifts. What is targeted marketing? Targeted marketing...
Half & Half: Writing for lefties and righties

Half & Half: Writing for lefties and righties

Last night we got to talking about the difficulty in A) balancing personality and professionalism in our websites’ text and B) balancing science and spirit while explaining our work to people. Oh. Yeah. That is a toughie. Potential clients either back away from...