Marketing = Educating

Marketing = Educating

We recently revisited a Women in Bodywork Business blog from the past by Ruth Werner, in which she made some relevant points about educating clients. She was reflecting on the results of the 2010 AMTA Massage Profession Research report and she began by sharing the...
Keep Your Clients Returning: Just Ask

Keep Your Clients Returning: Just Ask

“What do you do as a therapist to make sure your clients return?” This was a question recently asked on a LinkedIn group. In response, practitioners shared some fabulous advice. The simplest (and highly effective) suggestion was to ask clients if they...
4 Sizzling Samples of Holiday Promotionals

4 Sizzling Samples of Holiday Promotionals

Are you preparing to send seasonal messages in your mailings, emails, or on your website? Here are four ideas for promotional messages and actual samples you can use to get started. Support a cause. Roper Starch Worldwide found that 83% of US consumers have a more...
Holiday Promos For the Women in Your Practice

Holiday Promos For the Women in Your Practice

According to a recent AMTA survey, it’s still true that more women are getting massage than men. So if your practice is typical, you are probably speaking more often to women when you promote your services — and your gift certificates. Women, more than men, also tend...