Target Your Marketing and Attract Ideal Clients

Target Your Marketing and Attract Ideal Clients

Ponder what kind of people inspire you. Think about the kind of clients you are drawn to working with. Those are the kind of people who are a natural fit for your skills, and who will benefit the most from your gifts. What is targeted marketing? Targeted marketing...
Half & Half: Writing for lefties and righties

Half & Half: Writing for lefties and righties

Last night we got to talking about the difficulty in A) balancing personality and professionalism in our websites’ text and B) balancing science and spirit while explaining our work to people. Oh. Yeah. That is a toughie. Potential clients either back away from...
Accentuate the Positive

Accentuate the Positive

Eliminate the negative. So let me ask you: if you were really interested in, say, learning a new language and the first thing your language teacher said was, “This is going to be really hard and you’re never going to be fluent, but you may be able to learn...
Another Business Myth: You Have to Sell Yourself

Another Business Myth: You Have to Sell Yourself

No, you do not have to be a salesperson. “Okay,” you say. “If it ain’t selling, what is it?” Especially in the wellness professions, the key to building a practice is being yourself. Five Ways to Grow by Being You Do the best work you can do. By you, we mean you, not...