by Sohnen-Moe Associates | 07 Sep 2018
Time matters. It’s what gives structure to our daily lives. For most massage practitioners, it’s the way we sell our services. Our clients aren’t just paying for our skills; they’re paying for how much time those skills are applied. And for many of them, the time is...
by Sohnen-Moe Associates | 22 Aug 2018
None of us got into massage to do paperwork. We are in search of a painless way to document our sessions. With advancements in integrative medicine and the inclusion of massage therapy in health care, we no longer can avoid charting. But we can keep it simple. Here’s...
by Sohnen-Moe Associates | 16 Jul 2018
Every repeat customer we have was once a new client. Booking return clients requires less time, money, and energy than acquiring new ones. Therefore, the more clients we retain, the fewer new clients we need to attract. This increases our income and makes it more...
by Sohnen-Moe Associates | 18 Jun 2018
You can’t have a thriving practice without return clients. In fact, the majority of stable, sustainable massage practices have a core of consistent, regular clients. Our communication with clients prior to the actual delivery of the service sets their expectations....
by Sohnen-Moe Associates | 29 May 2018
Originally published Dec 8, 2015. Re-sharing due to popular demand. The most common practice in the massage room is to direct the client to the massage room, leave, and come back when the client is on the table. Post massage, the same practice occurs in reverse....
