by Sohnen-Moe Associates | 20 Nov 2017
The point of using Groupon is to get exposure for your practice in a much bigger way than you can on your own with no cost up front. So far, we’ve explored how to set up a Groupon deal that serves you and manage your schedule with the addition of new clients who...
by Sohnen-Moe Associates | 30 Oct 2017
In the first installment of this series, I presented some strategies for creating a Groupon deal that will grow your business. Once your deal is up and running, chances are you’re going to get lots of new bookings. Sounds awesome, right? But this is where much of...
by Sohnen-Moe Associates | 09 Oct 2017
Highly successful practitioners tend to have several income streams–and selling products is a smart revenue stream choice. Selling products benefits the client in that it extends the treatment benefits to home and increases your income, all at the same time. Product...
by Sohnen-Moe Associates | 20 Sep 2017
When I suggest using Groupon to massage therapists, the response is seldom positive. Overall, it has earned a poor reputation within our industry, which is why I chose not to try it when I opened my current practice in 2013. But after a few months, and not getting...
by Sohnen-Moe Associates | 24 Apr 2017
Spending money for your practice can be fun! It can also be stressful. As a business owner, I tend to be skeptical when it comes to new expenses because I feel I’ve wasted money in the past on continuing education courses I never used, advertising that didn’t bring in...
