Is Your Practice Trans-Friendly?

Is Your Practice Trans-Friendly?

There is a lot of furor surrounding the new visibility of transgender folk these days. The latest statistics show that approximately 0.3% of the US population identify themselves as transgender, or approximately 1.4 million human beings in this country alone. I...
21st Century Massage Marketing Makeovers

21st Century Massage Marketing Makeovers

I graduated from massage school in 1999, on the cusp of the explosion of the Internet. In my training, there was no mention of smart phones or social media. Yet these are the dominating forces of marketing now because that’s what consumers are using. In order to keep...
7 Questions That Will Fill Your Practice

7 Questions That Will Fill Your Practice

As massage therapists, we are wired to ask questions about how people are feeling and how we can help. Since every client is different, it’s important that we find out how we can best meet their individual goals. These questions either directly fill in available time...
The Infectious Power Of Passion

The Infectious Power Of Passion

Since our recent blogs have talked about testimonials, I’ll give you an example by sharing a testimonial for our flagship product, Business Mastery. We hear stories all the time about how impactful Business Mastery has been in the development of successful...