Practice-Building Blog
Accentuate the Positive
Eliminate the negative. So let me ask you: if you were really interested in, say, learning a new language and the first thing your language teacher said was, "This is going to be really hard and you're never going to be fluent, but you may be able to learn to...
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Word-Of-Mouth May Be the Only Marketing You Need
Most massage clients say they have recommended massage to another person. Wow. People do love what you do. And past ABMP surveys say nearly 40% of massage clients found their therapists via word-of-mouth recommendations. Apparently, word-of-mouth marketing is the...
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Beyond Organization: Protect Yourself and Look Like a Class Act
Our downloadable Client Intake and Recordkeeping Forms are out and ready for purchase. Why so excited about client recordkeeping? For one thing, we've been getting a great response from customers, and we always love that. Here are 4 more reasons why we feel the need...
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Creative Marketing Ideas for Mother’s Day, Father’s Day, and Graduation
May and June are filled with celebrations! This is a great time to promote your practice - particularly in terms of gift certificates and product bundles. Here are some promotional ideas to spark your creativity: Promote Gift Certificate sales for all the moms, dads,...
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Create Your Own Client Education Handouts
Client education is a vital part of a successful practice. The most important thing you can do as a practitioner is help your clients understand the specific effects of your treatments, and you usually do that within or as part of the treatment. But where are your...
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Another Business Myth: You Have to Sell Yourself
No, you do not have to be a salesperson. “Okay,” you say. “If it ain’t selling, what is it?” Especially in the wellness professions, the key to building a practice is being yourself. Five Ways to Grow by Being You Do the best work you can do. By you, we mean you, not...
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