Practice-Building Blog
A New-Year Planning Activity
Sometimes, planning means eliminating old thoughts, behaviors, and activities, to make room for better ideas or—dare I say it—to make room for rest and balance in your life! And sometimes, you do have to try something new.
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WHY YOU SHOULDN’T DO A HOLIDAY GROUPON DEAL (AND WHAT TO DO INSTEAD)
As we get to the last week of holiday spending, you may be thinking about ways to increase your gift certificate sales. If you’ve heard that doing a Groupon deal is a good way to do that, you’re not getting the whole story. As effective as using Groupon (the right...
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Use Marketing Research to Build Your Practice
If you followed the steps in our Research is Key to Successful Marketing blog, you probably came up with lots of ideas from your marketing research. If it's been awhile, do that activity again and use your ideas to develop a marketing calendar that includes the steps...
read more![[Press Release] 30th Anniversary of Business Mastery](https://sohnen-moe.com/wp-content/uploads/2018/03/20160208-bm5-cover-front-web-500x647-72dpi-400x250.jpg)
[Press Release] 30th Anniversary of Business Mastery
— For Immediate Release — 30th Anniversary of Business Mastery On September 18th, 1988, Cherie Sohnen-Moe published Business Mastery for the first time. Since then, 450,000 Business Mastery books have been printed and it is now in its 5th edition. That means for 30...
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3 WAYS GIVING MORE PAYS OFF
As massage therapists, we tend to be givers by nature. But deciding how much to give our clients can be confusing. Some experts advise that we never give anything away (time, money, gifts, etc.), while others endorse discounts and freebies as standard procedure. There...
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Gratefulness
This is the week we give thanks for many things: our family, our friends, our homes, our bounty of healthy foods (and maybe a few indulgences), and our individual levels of wellness. We are also thankful that you, the practitioners, have the health and stamina to...
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