Practice-Building Blog

Jump-Start Your Holiday Promotions

Have you started thinking about the holidays yet? I know, summer is barely over, yet your clients are probably already making holiday plans and pondering about what creative, useful gifts they can get for their family and friends. This is a good time to set your...

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Minding Every Minute

Time matters. It’s what gives structure to our daily lives. For most massage practitioners, it’s the way we sell our services. Our clients aren’t just paying for our skills; they’re paying for how much time those skills are applied. And for many of them, the time is...

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Hourly Rates vs. Session Rates

I was talking with a practitioner the other day about fee structure. She told me that she has the same fee no matter if she spends 30 minutes or 2 hours with the client. Now, at first this sounded ridiculous to me, because of the whole fee-per-hands-on-minute thinking...

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Is SOAP out and F-DAR in?

None of us got into massage to do paperwork. We are in search of a painless way to document our sessions. With advancements in integrative medicine and the inclusion of massage therapy in health care, we no longer can avoid charting. But we can keep it simple. Here’s...

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Getting Involved in Your Community

Sarah Cafiero, one of the lovely faces on the cover of our newest publication, Retail Mastery, is a long time massage therapist, educator, and owner of Rooted Therapeutic Massage and Bodywork in Tucson, Arizona. Sarah is also a mentor to many, many practitioners and a...

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