Practice-Building Blog

Do your clients know their rights?

Most practitioners are very good at educating their clients on what to expect from their treatments and getting informed consent. And some are also good at educating clients about their office policies and procedures, to help avoid miscommunications and...

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Advertising — 4 Steps, 4 Options

Advertising is designed to capture attention, build name recognition, increase knowledge, and get people to act. Sounds good, right? All you do is pay somebody else to tell people to buy your services. But hold on for a minute. According to the book Advertising and...

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Why We Dumped 30,000 Contacts from Our List

So, we recently dumped 30,000 contacts from our database. Yikes. It was a hard decision because none of them complained, or marked as spam, or opted out—they would have already been removed for any of those things. Yet, these folks never opened our emails and hadn’t...

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Specialized Brochures Turn On the Light

Have you checked out our specialized brochures? Take our Fibromyalgia and Massage brochure. It simply, but specifically, explains how massage relieves pain and stress, and improves sleep and breathing — which further reduces pain and discomfort. Are people aware of...

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