Practice-Building Blog
Give Your Best Clients a Treat without Spending More
Now is a great time to contact your A List clients with a special deal for them. Walmart (I know, I know, but work with me on this) gathered the attention of marketing gurus because of how they present their products to customers. What Walmart did is "value bundle."...
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KEEPING THE CREEPERS OUT OF YOUR PRACTICE
As massage therapists, nothing conjures up fear quite like the creeper client (someone looking for sexual services). Changing the perceptions and desires of this population may be beyond our control, but we can portray our practices in ways that discourage these kinds of clients from booking with us in the first place.
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6 Steps to Keeping First-Time Clients: A big picture look at marketing with gift certificates
Christmas. There. We said it. This is when you sell most of your gift certificates. This is when you spend a lot of time, energy, and money encouraging people to give their loved ones the gift of good health. We've had the chance to talk to a bunch of you over the...
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3 Steps to Cost-Effective Gift Certificate Sales
Yep, the holidays are coming, so help yourself out. Get your supply of eye-catching gift certificates in stock, and let clients know you have them. 1. Save money on your gift certificates If you're on a budget, that's okay. Be careful with what money you have to...
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Ideal Client vs Target Market
Two common marketing terms are “target market” and “ideal client.” Some people interchange those terms, but they are different. Target markets are groups of people who share similar characteristics. Some typical wellness target markets are: high-stress executives,...
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Who Are You Talking To?
If you want to send your marketing message to the right client, you need to know who you're talking to. Even before you get started on any sort of postcard, email, letter, business card — any sort — you need to know who you're talking to. Whenever we do marketing...
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