Practice-Building Blog
6 Steps to Keeping First-Time Clients: A big picture look at marketing with gift certificates
Christmas. There. We said it. This is when you sell most of your gift certificates. This is when you spend a lot of time, energy, and money encouraging people to give their loved ones the gift of good health. We've had the chance to talk to a bunch of you over the...
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3 Steps to Cost-Effective Gift Certificate Sales
Yep, the holidays are coming, so help yourself out. Get your supply of eye-catching gift certificates in stock, and let clients know you have them. 1. Save money on your gift certificates If you're on a budget, that's okay. Be careful with what money you have to...
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Ideal Client vs Target Market
Two common marketing terms are “target market” and “ideal client.” Some people interchange those terms, but they are different. Target markets are groups of people who share similar characteristics. Some typical wellness target markets are: high-stress executives,...
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Who Are You Talking To?
If you want to send your marketing message to the right client, you need to know who you're talking to. Even before you get started on any sort of postcard, email, letter, business card — any sort — you need to know who you're talking to. Whenever we do marketing...
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3 Ways to Fill the Holes in Your Schedule
Even the busiest massage practices have unfilled appointments. Those openings may result from occasional short-notice cancellations or may be persistent at less popular times. If we’ve been consistently booked, these can be a pleasant respite to catch up on office...
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Jump-Start Your Holiday Promotions
Have you started thinking about the holidays yet? I know, summer is barely over, yet your clients are probably already making holiday plans and pondering about what creative, useful gifts they can get for their family and friends. This is a good time to set your...
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