Practice-Building Blog
Getting Involved in Your Community
Sarah Cafiero, one of the lovely faces on the cover of our newest publication, Retail Mastery, is a long time massage therapist, educator, and owner of Rooted Therapeutic Massage and Bodywork in Tucson, Arizona. Sarah is also a mentor to many, many practitioners and a...
read more![[Press Release] Sohnen-Moe Associates Releases New Website and New Practice Start-Up Kit](https://sohnen-moe.com/wp-content/uploads/2018/08/sma-website-screenshot-400x232.png)
[Press Release] Sohnen-Moe Associates Releases New Website and New Practice Start-Up Kit
— For Immediate Release — Sohnen-Moe Associates Releases New Website and New Practice Start-Up Kit Sohnen-Moe Associates (SMA) has redesigned their primary website, Sohnen-Moe.com, to be mobile-responsive, making it easier to navigate no matter what device or browser...
read more
CLIENT COMMUNICATION ESSENTIALS, PART 3: AFTER THE MASSAGE
Every repeat customer we have was once a new client. Booking return clients requires less time, money, and energy than acquiring new ones. Therefore, the more clients we retain, the fewer new clients we need to attract. This increases our income and makes it more...
read more
5 Cheerleader-y Things: Encouraging your marketing efforts
You need a cheerleader. That's what we've learned after talking to a slew of you during marketing consultations. So here we go. Five cheerleader-y things for you. 1. You Are Absolutely Worth It. You have studied. You have done your work. You have made the commitment....
read more
Tips for Copy on Promotional Postcards: “Look to the cookie!”
Writing copy for a promotional postcard is an art. But it’s an art like making good chocolate chip cookies is an art: after you follow the directions a couple times, you get comfortable and start to tweak things here and there. You discover how to adjust the recipe to...
read more
How to Take a Great Idea and Make it Your Own
How can you tailor a promotional idea that captivates you for your own business? There used to be a commercial on Discovery Channel for Discovery Channel where they had the most popular shows' personalities "singing" about how they love the whole world and how awesome...
read more