Practice-Building Blog
Ideal Clients Defined: The Best Way to Focus Your Marketing Efforts
Ideal Client Defined > An Ideal Client is one who suits your Ideal Practice. > An Ideal Client is one who would benefit most from your particular skills. > An Ideal Client is your path to happiness in your work. It's Best to Focus Many practitioners who are...
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Why We Dumped 30,000 Contacts from Our List
So, we recently dumped 30,000 contacts from our database. Yikes. It was a hard decision because none of them complained, or marked as spam, or opted out—they would have already been removed for any of those things. Yet, these folks never opened our emails and hadn’t...
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Specialized Brochures Turn On the Light
Have you checked out our specialized brochures? Take our Fibromyalgia and Massage brochure. It simply, but specifically, explains how massage relieves pain and stress, and improves sleep and breathing — which further reduces pain and discomfort. Are people aware of...
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When Are You Required to Break Client Confidentiality?
We recently received a question wanting know about any legal requirements for massage therapists to break confidentiality with clients when they reveal things like abuse (e.g., child, elder, partner, etc.), suicide threats or attempts, mental health issues, or crimes...
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A New-Year Planning Activity
Sometimes, planning means eliminating old thoughts, behaviors, and activities, to make room for better ideas or—dare I say it—to make room for rest and balance in your life! And sometimes, you do have to try something new.
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WHY YOU SHOULDN’T DO A HOLIDAY GROUPON DEAL (AND WHAT TO DO INSTEAD)
As we get to the last week of holiday spending, you may be thinking about ways to increase your gift certificate sales. If you’ve heard that doing a Groupon deal is a good way to do that, you’re not getting the whole story. As effective as using Groupon (the right...
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