Practice-Building Blog

Gratefulness

This is the week we give thanks for many things: our family, our friends, our homes, our bounty of healthy foods (and maybe a few indulgences), and our individual levels of wellness. We are also thankful that you, the practitioners, have the health and stamina to...

read more

KEEPING THE CREEPERS OUT OF YOUR PRACTICE

As massage therapists, nothing conjures up fear quite like the creeper client (someone looking for sexual services). Changing the perceptions and desires of this population may be beyond our control, but we can portray our practices in ways that discourage these kinds of clients from booking with us in the first place.

read more

Ideal Client vs Target Market

Two common marketing terms are “target market” and “ideal client.” Some people interchange those terms, but they are different. Target markets are groups of people who share similar characteristics. Some typical wellness target markets are: high-stress executives,...

read more