Practice-Building Blog
Another Business Myth: You Have to Sell Yourself
No, you do not have to be a salesperson. “Okay,” you say. “If it ain’t selling, what is it?” Especially in the wellness professions, the key to building a practice is being yourself. Five Ways to Grow by Being You Do the best work you can do. By you, we mean you, not...
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Seal the Deal with a New Client: a thank you note sample
We're bringing back the Thank You/Welcome Note discussion this week because we continue to be awestruck by examples of amazing customer service. Below is a thank you note from a mother and her son's recent visit to the dentist. Don't tell us that getting a handwritten...
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Paying Income Tax in Other States
A continuing education provider recently asked a question about working in other states, “I provide training courses in several states and get hired to speak at national conferences. Do I need to file income tax returns in those states, in addition to my own state?”...
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Do your clients know their rights?
Most practitioners are very good at educating their clients on what to expect from their treatments and getting informed consent. And some are also good at educating clients about their office policies and procedures, to help avoid miscommunications and...
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Advertising — 4 Steps, 4 Options
Advertising is designed to capture attention, build name recognition, increase knowledge, and get people to act. Sounds good, right? All you do is pay somebody else to tell people to buy your services. But hold on for a minute. According to the book Advertising and...
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How to Talk to Your Ideal Clients: 5 Steps to Keep in Mind
Your Ideal Clients are your bread and butter ... and sanity. When you talk to your Ideal Clients, keep in mind: 1. You have to know who your Ideal Client is. We know we've said this a million times before, but after some conversations this weekend, I feel I need to...
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