Practice-Building Blog
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[Press Release] 30th Anniversary of Business Mastery
— For Immediate Release — 30th Anniversary of Business Mastery On September 18th, 1988, Cherie Sohnen-Moe published Business Mastery for the first time. Since then, 450,000 Business Mastery books have been printed and it is now in its 5th edition. That means for 30...
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3 WAYS GIVING MORE PAYS OFF
As massage therapists, we tend to be givers by nature. But deciding how much to give our clients can be confusing. Some experts advise that we never give anything away (time, money, gifts, etc.), while others endorse discounts and freebies as standard procedure. There...
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Gratefulness
This is the week we give thanks for many things: our family, our friends, our homes, our bounty of healthy foods (and maybe a few indulgences), and our individual levels of wellness. We are also thankful that you, the practitioners, have the health and stamina to...
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Give Your Best Clients a Treat without Spending More
Now is a great time to contact your A List clients with a special deal for them. Walmart (I know, I know, but work with me on this) gathered the attention of marketing gurus because of how they present their products to customers. What Walmart did is "value bundle."...
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KEEPING THE CREEPERS OUT OF YOUR PRACTICE
As massage therapists, nothing conjures up fear quite like the creeper client (someone looking for sexual services). Changing the perceptions and desires of this population may be beyond our control, but we can portray our practices in ways that discourage these kinds of clients from booking with us in the first place.
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6 Steps to Keeping First-Time Clients: A big picture look at marketing with gift certificates
Christmas. There. We said it. This is when you sell most of your gift certificates. This is when you spend a lot of time, energy, and money encouraging people to give their loved ones the gift of good health. We've had the chance to talk to a bunch of you over the...
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