Practice-Building Blog
Do your clients know their rights?
Most practitioners are very good at educating their clients on what to expect from their treatments and getting informed consent. And some are also good at educating clients about their office policies and procedures, to help avoid miscommunications and...
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Advertising — 4 Steps, 4 Options
Advertising is designed to capture attention, build name recognition, increase knowledge, and get people to act. Sounds good, right? All you do is pay somebody else to tell people to buy your services. But hold on for a minute. According to the book Advertising and...
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How to Talk to Your Ideal Clients: 5 Steps to Keep in Mind
Your Ideal Clients are your bread and butter ... and sanity. When you talk to your Ideal Clients, keep in mind: 1. You have to know who your Ideal Client is. We know we've said this a million times before, but after some conversations this weekend, I feel I need to...
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Ideal Clients Defined: The Best Way to Focus Your Marketing Efforts
Ideal Client Defined > An Ideal Client is one who suits your Ideal Practice. > An Ideal Client is one who would benefit most from your particular skills. > An Ideal Client is your path to happiness in your work. It's Best to Focus Many practitioners who are...
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Why We Dumped 30,000 Contacts from Our List
So, we recently dumped 30,000 contacts from our database. Yikes. It was a hard decision because none of them complained, or marked as spam, or opted out—they would have already been removed for any of those things. Yet, these folks never opened our emails and hadn’t...
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Specialized Brochures Turn On the Light
Have you checked out our specialized brochures? Take our Fibromyalgia and Massage brochure. It simply, but specifically, explains how massage relieves pain and stress, and improves sleep and breathing — which further reduces pain and discomfort. Are people aware of...
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