Practice-Building Blog


As massage therapists, nothing conjures up fear quite like the creeper client (someone looking for sexual services). Changing the perceptions and desires of this population may be beyond our control, but we can portray our practices in ways that discourage these kinds of clients from booking with us in the first place.

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Ideal Client vs Target Market

Two common marketing terms are “target market” and “ideal client.” Some people interchange those terms, but they are different. Target markets are groups of people who share similar characteristics. Some typical wellness target markets are: high-stress executives,...

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Who Are You Talking To?

If you want to send your marketing message to the right client, you need to know who you're talking to. Even before you get started on any sort of postcard, email, letter, business card — any sort — you need to know who you're talking to. Whenever we do marketing...

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