Practice-Building Blog

Accentuate the Positive

Eliminate the negative. So let me ask you: if you were really interested in, say, learning a new language and the first thing your language teacher said was, "This is going to be really hard and you're never going to be fluent, but you may be able to learn to...

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Word-Of-Mouth May Be the Only Marketing You Need

Most massage clients say they have recommended massage to another person. Wow. People do love what you do. And past ABMP surveys say nearly 40% of massage clients found their therapists via word-of-mouth recommendations. Apparently, word-of-mouth marketing is the...

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Create Your Own Client Education Handouts

Client education is a vital part of a successful practice. The most important thing you can do as a practitioner is help your clients understand the specific effects of your treatments, and you usually do that within or as part of the treatment. But where are your...

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Another Business Myth: You Have to Sell Yourself

No, you do not have to be a salesperson. “Okay,” you say. “If it ain’t selling, what is it?” Especially in the wellness professions, the key to building a practice is being yourself. Five Ways to Grow by Being You Do the best work you can do. By you, we mean you, not...

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