Practice Building Blog
Ideal Client vs Target Market
Two common marketing terms are “target market” and “ideal client.” Some people interchange those terms, but they are different. Target markets are...
Who Are You Talking To?
If you want to send your marketing message to the right client, you need to know who you're talking to. Even before you get started on any sort of...
3 Ways to Fill the Holes in Your Schedule
Even the busiest massage practices have unfilled appointments. Those openings may result from occasional short-notice cancellations or may be...
Jump-Start Your Holiday Promotions
Have you started thinking about the holidays yet? I know, summer is barely over, yet your clients are probably already making holiday plans and...