Brochures: Getting into People’s Heads

Once you’ve got a good-looking business card that really represents your practice, what else can you do to reach potential clients? Not everyone uses brochures anymore. But think for a minute — people do still read things other than on the computer screen.

Why Use Client Education Brochures?

sma-neck-pain-brochureWhen I’m waiting for an appointment, I check my messages. Then I might pick up People Magazine, sure. BUT, if there’s something about neck pain that catches my eye, People has to wait. I would rather feel better, than find out what trouble Paris Hilton has gotten herself into. If I find myself at a Health Fair or a Small Business Saturday event, the same thing can happen. I’ve got my eyes open for services that can help, and if I see information that targets me, I’m going to have a look. If it’s something I think could benefit me, or someone I love, I take it home with me.

Why? The title may speak to me. It says, “Massage for Neck Pain.” When I start reading, I feel like I’m reading about myself, my problems. Hmm… I begin to learn, massage isn’t just something I’ve relished once a year on my birthday, it can help reduce this nagging pain that really impacts my quality of life.

Everyone knows they need groceries. So they aren’t going to pick a brochure that tells you why you need to buy them. A brochure on Massage for Neck Pain, on the other hand, tells people something they may not know — massage feels great, yes, but it can also help reduce chronic pain in the neck.

The end result? It moves people to action. It gets them to try it. And whose name and contact info is on the brochure? Yours!

Agree? Disagree? Comment below.