Business Networking for Massage Therapists

Massage therapists sometimes have lots of questions about business networking. Networking is a great way to grow your practice but how do you get started? Naomi from Massamio gives us some guidance. The transcript is included below for your convenience.


Naomi Oliviae: Hi, there. I’m Naomi Oliviae, vice president of technology with Massamio. I’m here today to talk about business networking. So, a lot of massage therapists are a little trepidatious about networking, but it’s not the hardest thing to do and we’re just going to go over a few little points that might make it easier and more effective for you. First point, find a group and stick with it. Let’s say you’re considering joining a chamber. Just remember that it can take time for you to actually build trust within that group. So, a lot of people might get frustrated and feel like it’s not working and quit too soon. So, find a place. Find a group, stick with it. Build the trust. It works over time.

Second thing, practice your 30-second intro. So, this is your elevator speech. Really with your elevator speech, what you want to do is identify in a sound bite something about you that’s going to stick with people. Be a trigger to help make you memorable. Maybe you’re a massage therapist and you work with individuals who travel a lot, or maybe you’re a massage therapist and you work with women who are pregnant. Just giving them that extra bit of information helps make you more memorable.

Third thing, approach networking with giving mindset. So, a lot of times when people begin networking, they’re anxious to get things out of it. But you might find that you will get more out of networking if you approach it with the mindset of, “How can I help you?” It also helps establish trust. You can also do this with the ways that you follow-up with individuals after you begin networking with emails and phone calls.

Just remember, networking is a 24/7 mindset. So, always be prepared. Carry your business cards with you. Anticipate that at any time at unexpected places you might be able to network.

That wraps this up. Thanks so much for joining. I’ll see you next time.


Comments from original Massamio post:

Thanks for the tips Naomi all three points you make I will be taking on board I’m sure they will be quite helpful,At the moment I have run out of Ideas so thanks again Cheers Daryl Seabreeze Massage. — Posted @ Monday, March 04, 2013 6:52 PM by Seabreeze Massage

Yay, I’m so glad to hear it’s helpful! Cheers! — Posted @ Monday, March 04, 2013 7:45 PM by Naomi