Case Study on Effective Branding for a Massage Therapy Business

Branding is one of the toughest things for all businesses, including massage therapists to nail down. Many businesses, even well-established and financed businesses, never seem to get it right, continually changing their colors, taglines, and even name.


So why is it so tough? Because your branding reflects your brand, and your brand is the core of what your business is about. And to discover the core of why your business exists is a continually evolving path of self-discovery.

In this article, we use one massage therapy business–Legendary Massage–as a case study of how to effectively showcase one’s brand through branding. The owner, Jason Olague, is passionate about massage therapy and the health benefits it brings to the world. Over his almost 9 years in business, he has honed his branding to beautifully reflect his business’s essence–it’s brand. Let’s look at some examples.

Effective Branding Starts with a Website

With 50% of new clients finding therapists via the internet, having a great website that reflects your brand is essential. First impressions go a long way, and Legendary Massage’s website is warm, inviting, and professional.

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Branding Consistency

Branding consistency–use of the same colors, fonts, images, and tone–is one of the keys to effective branding. Why? Because it leads to more awareness, trust, and ultimately return business because it becomes part of the psyche of the client when they see it. Check out the way Legendary Massage capitalizes on this cornerstone of branding in his massage therapy marketing materials.

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Treatment Space Branding

After Legendary Massage has successfully marketed to clients, the brand consistency continues into the treatment room. The same colors, same themes, and same overall branding. The result is that clients are left with an indelible impression of Legendary Massage so that the next time they think massage, they think Legendary Massage. Here’s a quick video tour of Legendary Massage’s treatment space.

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This commissioned painting of Jason in practice encapsulates the essence of what good branding is about. It powerfully displays to his clients his commitment to his practice–the health and well-being of his clients. It’s what makes clients trust Jason and feel privileged to receive treatment from him.
Wow, right!? The reality is that quality takes time and money. Jason took the time to evolve his brand to the point that he felt ready to invest the money in order to make a powerful impact through his branding. He then hired a professional marketing company and made the investment.
So what has been his return on his investment? Jason is busier than ever, and he’s very pleased with the financial results. Besides a great return on his investment, however, one of the best benefits of Legendary Massage’s great branding is that it makes Jason even more proud of his business. The core of what Legendary Massage is about–it’s brand– is now represented on all levels.
Have you come across any examples of effective branding for massage therapy businesses? Share it in the comments below!

Comments from original Massamio post:

Great post, this gives me some good ideas for my branding. The promo video is very well done, short enough to watch but with all the essential elements in it. — Posted @ Wednesday, January 01, 2014 11:12 AM by Shama Kern

Thanks for the post, now I’ve got to put on my “A” game! He’s put me to shame. — Posted @ Wednesday, January 01, 2014 11:38 AM by Anna

Nice and this post gives me some of good ideas for my branding.  Thanks Benjamin.:) — Posted @ Thursday, January 02, 2014 11:34 PM by Jenny

Great post, thanks for sharing. It is very helpful and I will definitely consider this in creating a powerful impact. Though the result may be gradual yet, i guess it would be effective branding the massage therapy. — Posted @ Thursday, January 09, 2014 8:21 PM by Ariel Cornell

Nice post. Thank you for sharing.Very helpful and creative.  Massage Therapy   — Posted @ Tuesday, January 14, 2014 2:03 AM by Massage Therapy