Case Study: The Journey of Building a Successful Independent Massage Therapy Business

Starting a business is one of the biggest endeavors you will ever undertake. There are many ups and downs of building your dream business, and as the cliché goes, it’s about the journey, not the destination. Because this journey is so profound, we wanted to document some of the poignant experiences along this path from the vantage point of a new practitioner.



Enter Charlyne Carrier. She is a new independent massage therapist practicing in Montreal, Quebec. We found her on our Facebook Page when she said she was going to write her business plan using our Business Plan Toolkit as a guide. We asked her if she would share her insights in the process and she graciously agreed! So over the next months, Charlyne will be sharing her story of building her business. Please chime in and tell your stories, tips, and tidbits in the comments section.

Hi everybody!!! Let me introduce myself a little. My name is Charlyne Carrier and I’m a massage therapist (MT) since June 2013. I graduated from Kine-Concept Institute here in Montreal, Quebec. I’m 33 years old and just love being an entrepreneur!!  I decided in January to make a slow transition and became a part time employee in the telecommunication company I’m working for. I wanted to dedicate more time to my new career. So far, things are going well!

photo (1)Charlyne Carrier is a massage therapist with a practice in Montreal, Quebec, Canada. She has a Business Management Certificate from University of Quebec in Montreal (UQAM). She’s passionate about life and her work, always smiling, full of energy and always ready to take on a new challenge.

I have a strong entrepreneurial side in me, so when I saw  this document to create a business plan for MT’s on Massamio web site; I was very excited because I could not find anything similar. What an amazing tool to help on my journey!

I invite you to follow me in the months to come. I will share with you my progression in creating my business plan and the evolution in time of the goals I have set for my business and for myself too. Were they realistic? How I will adapt to contingencies and events I did not think of? Etc.

To begin, I read the document and I started to take notes right away. Quickly, I was seeing my future take form before my eyes! As you can imagine, I learned a lot, especially on running a business in massage therapy. The section about priorities and long-term goals was very interesting! You see, I’m the type of person who cares too much about what other people think and want. With this plan, I make sure I do things I like and schedule some «ME» time now. I realized how important it is to take care of you first in this business.  The scariest section for me was the Financial Analysis… Will I make it to the end of 2014? I can’t compare with the past year since I only started in this business last summer. But seeing those numbers is little frightening because I’m a solo practitioner. I’m responsible for all expenses! But I believe everything will work out just fine unless, I wouldn’t be in this business.

Since I am a new MT, the examples in the Business Plan Toolkit really helped me to set goals that were important for me to accomplish by the end of 2014. I faced a lot of questioning and introspection. I wanted to try to identify as clearly as possible what is important for me and how I would define the success of the business plan. This plan became a guide for me. My daily schedule is based on it. I’m part of an accountability group. We have a 10-15 minutes chat via Skype in the morning to discuss our game plan for the day and what we accomplished the previous day. They knew I was preparing this article. It was written in my plan!  I noticed how much more productive I am because of this plan. I don’t think I’ve ever been so organized in my life! It’s also very satisfying to see the check mark beside all the items that are done. I feel proud and the year is just starting!

In the next article, I will tell you a how my first months were in comparison of what I had planned. I will also take the time to give you more details about the different sections of the plan.

It’s the first time I’m writing a blog so, please, don’t be shy to ask me any questions and share your comments with me. I’m learning something new every day and I’m very excited to share this experience with you.

I’m curious to know how many of you have a business plan? What has been most helpful in building your business?


Comments from original Massamio post:

Thank you so much for starting this blog Charlyne! It’s will be fun to be able to go through this journey with you! Congrats and keep it up! — Posted @ Wednesday, March 05, 2014 12:50 PM by Sara

Bonjour Charlyne! Great to see this blog – thanks so much for being willing to offer up so much from your first year. Et bonne chance! I also shared this on our Maine AMTA Chapter Facebook page, so you may get some more followers from just a bit over the border. — Posted @ Wednesday, March 05, 2014 5:22 PM by Wendy Lessard

Thank you Sara. It’s very exciting!   I’m happy to share this experience. — Posted @ Wednesday, March 05, 2014 9:14 PM by Charlyne Carrier

Merci beaucoup Wendy! I’m out of my comfort zone a little, but I have to admit it feels great to do something different. — Posted @ Thursday, March 06, 2014 4:34 AM by Charlyne

Great post. — Posted @ Monday, March 10, 2014 6:45 AM by Jack

Thank you very much Jack! — Posted @ Monday, March 10, 2014 8:35 AM by Charlyne

I’m happy for you Xiao! Please, let me know about your journey! 🙂 Take care! — Posted @ Wednesday, March 12, 2014 9:02 AM by Charlyne Carrier

Hi Charlyne,   I also just started massage therapy here in the Netherlands. Thank you for sharing your journey. I will use the sample business plan too so I know where my business is going. — Posted @ Monday, June 23, 2014 8:14 AM by Arline

Hi Arline.  I can’t believe my blog is reaching the Netherlands!!! I’m soo happy for you. Starting my own practice was the best decision ever. The business plan from Massamio helps me focus and prepare for the future!! Please, keep me posted on your progres!! — Posted @ Monday, June 23, 2014 11:06 AM by Charlyne Carrier