Automation is Easy, Content is Hard

Automation is Easy, Content is Hard

If you read my last blog post, you found out that many of your communications with clients could be automated. And, if you took my word for it, you found out that the automation process is not that hard. The difficult part is actually creating the content for the...
Is Marketing Automation for Me and My Practice?

Is Marketing Automation for Me and My Practice?

Many hands-on practitioners shudder at the thought of using technology in our practices. Personal connection is our comfort zone, and spending the time to learn and apply computerized marketing or management tools is just not high on our list of fun things to do....
How to Invest Wisely in Your Practice

How to Invest Wisely in Your Practice

Spending money for your practice can be fun! It can also be stressful. As a business owner, I tend to be skeptical when it comes to new expenses because I feel I’ve wasted money in the past on continuing education courses I never used, advertising that didn’t bring in...
Last-Minute Tax Tips

Last-Minute Tax Tips

If you are a procrastinator, you have waited until now to crank out your 2016 taxes. And, surprise-surprise, you owe more than you thought. Well, here’s a few last-minute ways to lower your tax bill. These are items I have come across with my own business over the...