Use Marketing Research to Build Your Practice

Use Marketing Research to Build Your Practice

If you followed the steps in our Research is Key to Successful Marketing blog, you probably came up with lots of ideas from your marketing research. If it’s been awhile, do that activity again and use your ideas to develop a marketing calendar that includes the...
3 WAYS GIVING MORE PAYS OFF

3 WAYS GIVING MORE PAYS OFF

As massage therapists, we tend to be givers by nature. But deciding how much to give our clients can be confusing. Some experts advise that we never give anything away (time, money, gifts, etc.), while others endorse discounts and freebies as standard procedure. There...
KEEPING THE CREEPERS OUT OF YOUR PRACTICE

KEEPING THE CREEPERS OUT OF YOUR PRACTICE

‘Tis the season to celebrate all that is scary. As massage therapists, nothing conjures up fear quite like the creeper client (someone looking for sexual services). The history of massage being intermingled with prostitution is long and well-established. In many...
3 Ways to Fill the Holes in Your Schedule

3 Ways to Fill the Holes in Your Schedule

Even the busiest massage practices have unfilled appointments. Those openings may result from occasional short-notice cancellations or may be persistent at less popular times. If we’ve been consistently booked, these can be a pleasant respite to catch up on office...