Minding Every Minute

Minding Every Minute

Time matters. It’s what gives structure to our daily lives. For most massage practitioners, it’s the way we sell our services. Our clients aren’t just paying for our skills; they’re paying for how much time those skills are applied. And for many of them, the time is...
Hourly Rates vs. Session Rates

Hourly Rates vs. Session Rates

I was talking with a practitioner the other day about fee structure. She told me that she has the same fee no matter if she spends 30 minutes or 2 hours with the client. Now, at first this sounded ridiculous to me, because of the whole fee-per-hands-on-minute thinking...
Getting Involved in Your Community

Getting Involved in Your Community

Sarah Cafiero, one of the lovely faces on the cover of our newest publication, Retail Mastery, is a long time massage therapist, educator, and owner of Rooted Therapeutic Massage and Bodywork in Tucson, Arizona. Sarah is also a mentor to many, many practitioners and a...
MONEY MINDSET, PART TWO: GETTING MORE CLIENTS

MONEY MINDSET, PART TWO: GETTING MORE CLIENTS

Your mind is a powerful thing. There’s mounting evidence endorsing the theory that success has more to do with your mindset than natural ability or circumstances.* That means that anyone can have a thriving massage practice with a mindset that honors your worth,...