Presentations

A massage therapist wrote to me that she had sent letters to 40 chiropractors in her area and 2 of them want her to talk with them about working together. She wanted ideas on how to approach them. I suggested that she prepare for her meeting as an informal...

Marketing in Tough Economic Times

I’ve been asked by several people what they should do in these difficult economic times to stay afloat. First of all, if at all possible, don’t raise your rates. Also consider offering prepaid package discounts. Perhaps you can do a modified session at a...

An interview on YouTube

An unusual interview, an animation talk show, has us discussing Business Mastery, marketing with no money, and the value of knowing your target market. Fun!

Résumés that = a Job

Here is an excerpt from a presentation I gave at the AMTA 2009 National Convention, Sep 26 2009. A résumé is a tool with one specific goal: to inspire an potential employer to interview you. A résumé that clearly highlights your professional training and experience,...