Your Favorite Business Books

In April there was a Facebook activity to celebrate National Book Week. The rules were to grab the closest book to you, turn to page 52, post the 5th sentence as your status and don’t mention the title. Of course, the closest book to me was a business book. This got...

Spring Cleaning

Spring has just arrived and I’m already in the groove! Last weekend I cleaned off my desk, read the stack of magazines and clipped the articles I want to copy for my files. I also organized and transferred a lot of my email into my word processor so I can find the...

Choosing Your Name

Marketing your practice can be frustrating at times. Most people struggle over what to call themselves. They want a title that expresses what they do, yet often find themselves limited in what they can say. Use terms the public can understand and avoid simply putting...

Which Side of the Track are You On?

The massage field has been going through an identity crises for decades and I’m not sure how much progress we’ve made. There seems to be a strong division between those who want to see the profession fully integrated into the medical world and those who don’t....