Expanding the Types of Products You Sell

In my last blog I talked about the importance of retailing and how sampling builds sales and customer satisfaction. Today I want to explore the types of products to sell. One of the major tenets of product sales is to sell items you directly use in your practice....

Presentations

A massage therapist wrote to me that she had sent letters to 40 chiropractors in her area and 2 of them want her to talk with them about working together. She wanted ideas on how to approach them. I suggested that she prepare for her meeting as an informal...

Marketing in Tough Economic Times

I’ve been asked by several people what they should do in these difficult economic times to stay afloat. First of all, if at all possible, don’t raise your rates. Also consider offering prepaid package discounts. Perhaps you can do a modified session at a...

An interview on YouTube

An unusual interview, an animation talk show, has us discussing Business Mastery, marketing with no money, and the value of knowing your target market. Fun!