A New-Year Planning Activity

A New-Year Planning Activity

I always feel so starry-eyed this time of year, like everything is possible. My mind is a flood of ideas, each screaming to get my best attention. I think, “oh, I can do that, and I can do that, oh and that’s a great idea too!” And you know where this trip is going…...
Use Marketing Research to Build Your Practice

Use Marketing Research to Build Your Practice

If you followed the steps in our Research is Key to Successful Marketing blog, you probably came up with lots of ideas from your marketing research. If it’s been awhile, do that activity again and use your ideas to develop a marketing calendar that includes the...
3 WAYS GIVING MORE PAYS OFF

3 WAYS GIVING MORE PAYS OFF

As massage therapists, we tend to be givers by nature. But deciding how much to give our clients can be confusing. Some experts advise that we never give anything away (time, money, gifts, etc.), while others endorse discounts and freebies as standard procedure. There...
Work Backwards: 12 Steps for Planning Ahead

Work Backwards: 12 Steps for Planning Ahead

I spent Saturday with 8 yoga-instructor-slash-massage-therapists who had these amazing, innovative, touching ideas to honor the Moms in their care. And no one was writing the ideas down. No one was saving these universe-comforting ideas. No one was planning. I wanted...