Spring Cleaning

Spring has just arrived and I’m already in the groove! Last weekend I cleaned off my desk, read the stack of magazines and clipped the articles I want to copy for my files. I also organized and transferred a lot of my email into my word processor so I can find the...

Choosing Your Name

Marketing your practice can be frustrating at times. Most people struggle over what to call themselves. They want a title that expresses what they do, yet often find themselves limited in what they can say. Use terms the public can understand and avoid simply putting...

Presentations

A massage therapist wrote to me that she had sent letters to 40 chiropractors in her area and 2 of them want her to talk with them about working together. She wanted ideas on how to approach them. I suggested that she prepare for her meeting as an informal...