Generating Winning Ideas, A Brainstorming Exercise

Generating Winning Ideas, A Brainstorming Exercise

Keep your business fresh and growing by adding a new product or service at least twice a year. Consider using this brainstorming technique to jump-start your process. Create a document with 2 columns. On the left column list at least 10 new services or products you’d...
The Three P’s of Practice-Building Success

The Three P’s of Practice-Building Success

I visited a massage school this week, to speak to a group of future therapists about business and marketing. If you remember back to when you were in school, you were so excited to learn and practice the new techniques that your favorite teachers were teaching you....
Your Blueprint for Success

Your Blueprint for Success

A business plan is an important document that serves as a powerful declaration of your goals and intentions, is a written summary of what you aim to accomplish, and provides an overview of how you intend to organize your resources to attain those goals. Do you have a...
Seasonal Offers That Show You Care

Seasonal Offers That Show You Care

You know what concerns people at the winter holidays — stress and shopping. So you reach out to them with specials and gift certificate promotions, reminding them that you can help with real solutions. But what about the rest of the year? To keep it fresh, try...