Are You Ready to Transition to Private Practice?

Are You Ready to Transition to Private Practice?

For many massage therapy students, the dream of having their own practice is what keeps them motivated to finish their program. I don’t know about you, but my training concentrated on providing a safe and effective massage. Any mention of business ownership was a...
12 Marketing Strategies Ranked in Order of Importance

12 Marketing Strategies Ranked in Order of Importance

As you know, we are educators here at Sohnen-Moe Associates (we provide Business Mastery and The Ethics of Touch textbooks for practitioner training programs). In a recent survey that we ran in our Teacher’s Aide Newsletter, we asked teachers to rank a bunch of...
New Graduates and Practitioners – Read This!

New Graduates and Practitioners – Read This!

If you are a new massage school graduate or practitioner – congratulations! The first part of your mission, your education, is complete. The next challenge is clear. You must make the leap from your first client to a successful massage practice. One recommended...