Why We Dumped 30,000 Contacts from Our List

Why We Dumped 30,000 Contacts from Our List

So, we recently dumped 30,000 contacts from our database. Yikes. It was a hard decision because none of them complained, or marked as spam, or opted out—they would have already been removed for any of those things. Yet, these folks never opened our emails and hadn’t...
Automation is Easy, Content is Hard

Automation is Easy, Content is Hard

If you read my last blog post, you found out that many of your communications with clients could be automated. And, if you took my word for it, you found out that the automation process is not that hard. The difficult part is actually creating the content for the...
Is Marketing Automation for Me and My Practice?

Is Marketing Automation for Me and My Practice?

Many hands-on practitioners shudder at the thought of using technology in our practices. Personal connection is our comfort zone, and spending the time to learn and apply computerized marketing or management tools is just not high on our list of fun things to do....
Cheaper Than Therapy, Cheaper Than Burnout

Cheaper Than Therapy, Cheaper Than Burnout

My craniosacral practitioner has been a lot more relaxed lately. I can tell she’s far more focused when she does her intake with me. She’s truly ready to begin the session. It’s a subtle thing, but I feel even more valued and more… important, I...