by Deanna Sylvester | 07 Jan 2021
Well, we are finally number one in something over here in Arizona. I just wish it wasn’t the deadly pandemic! Johns Hopkins University data is showing us as having the highest 7-day average of COVID-19 infections (per capita) in the world right now. Ugh. So, as stress...
by Deanna Sylvester | 08 Feb 2019
So, we recently dumped 30,000 contacts from our database. Yikes. It was a hard decision because none of them complained, or marked as spam, or opted out—they would have already been removed for any of those things. Yet, these folks never opened our emails and hadn’t...
by Deanna Sylvester | 12 Jun 2017
If you read my last blog post, you found out that many of your communications with clients could be automated. And, if you took my word for it, you found out that the automation process is not that hard. The difficult part is actually creating the content for the...
by Deanna Sylvester | 05 Jun 2017
Many hands-on practitioners shudder at the thought of using technology in our practices. Personal connection is our comfort zone, and spending the time to learn and apply computerized marketing or management tools is just not high on our list of fun things to do....
