Marketing = Educating

Marketing = Educating

We recently revisited a Women in Bodywork Business blog from the past by Ruth Werner, in which she made some relevant points about educating clients. She was reflecting on the results of the 2010 AMTA Massage Profession Research report and she began by sharing the...
Using Healthcare Trends to Grow Your Practice

Using Healthcare Trends to Grow Your Practice

Unless you are new to this planet, you are aware of the opioid crisis and the attention it is getting (finally) in the mainstream media. In response, research on pain treatment alternatives is at an all-time high. “At this moment, many government entities, including...
Create Your Own Client Education Handouts

Create Your Own Client Education Handouts

Client education is a vital part of a successful practice. The most important thing you can do as a practitioner is help your clients understand the specific effects of your treatments, and you usually do that within or as part of the treatment. But where are your...
12 Marketing Strategies Ranked in Order of Importance

12 Marketing Strategies Ranked in Order of Importance

As you know, we are educators here at Sohnen-Moe Associates (we provide Business Mastery and The Ethics of Touch textbooks for practitioner training programs). In a recent survey that we ran in our Teacher’s Aide Newsletter, we asked teachers to rank a bunch of...