Should the Gender of My Practitioner Matter?

Should the Gender of My Practitioner Matter?

Last Friday, I stopped by a local massage school to donate some books for their library. In talking to the Campus Director I learned that they have 8 male therapists in their current class… more than half the class! In my years spent in massage schools, we had many...
Education vs. Employment: Whose Job Is It Anyway?

Education vs. Employment: Whose Job Is It Anyway?

I recently attended a COMTA pre-session at the 2015 Educational Congress for massage therapy educators. It was titled “Is ‘Massage Franchise’ a Dirty Word? – Addressing a Gap.” The gap they were referring to is the growing number of massage therapy employment...
Six Steps to Promoting a New Technique

Six Steps to Promoting a New Technique

If you took our advice from last week to upgrade your skills and plan to take your practice in a new direction, here are six steps to help you achieve your goal. 1. Develop Excellent Skills in Your New Specialization Get well trained so you go in feeling completely...
Slow This Summer? Upgrade Your Skills

Slow This Summer? Upgrade Your Skills

Summer is here, and your business may be perking along. On the other hand, your schedule may be sluggish due to your massage clients being on vacation or busy with family activities. But even if business is lagging, you can make the best of your down time. Renew your...