Target Your Marketing and Attract Ideal Clients

Target Your Marketing and Attract Ideal Clients

Ponder what kind of people inspire you. Think about the kind of clients you are drawn to working with. Those are the kind of people who are a natural fit for your skills, and who will benefit the most from your gifts. What is targeted marketing? Targeted marketing...
Half & Half: Writing for lefties and righties

Half & Half: Writing for lefties and righties

Last night we got to talking about the difficulty in A) balancing personality and professionalism in our websites’ text and B) balancing science and spirit while explaining our work to people. Oh. Yeah. That is a toughie. Potential clients either back away from...
Word-Of-Mouth May Be the Only Marketing You Need

Word-Of-Mouth May Be the Only Marketing You Need

Most massage clients say they have recommended massage to another person. Wow. People do love what you do. And past ABMP surveys say nearly 40% of massage clients found their therapists via word-of-mouth recommendations. Apparently, word-of-mouth marketing is the...