by Natural Touch Marketing | 17 Oct 2018 | Client Retention, Natural Touch Marketing original blogs
Christmas. There. We said it. This is when you sell most of your gift certificates. This is when you spend a lot of time, energy, and money encouraging people to give their loved ones the gift of good health. We’ve had the chance to talk to a bunch of you over...
by Cherie Sohnen-Moe | 02 Oct 2018 | Marketing
Two common marketing terms are “target market” and “ideal client.” Some people interchange those terms, but they are different. Target markets are groups of people who share similar characteristics. Some typical wellness target markets are: high-stress executives,...
by Natural Touch Marketing | 26 Sep 2018 | Marketing, Natural Touch Marketing original blogs
If you want to send your marketing message to the right client, you need to know who you’re talking to. Even before you get started on any sort of postcard, email, letter, business card — any sort — you need to know who you’re talking to. Whenever we do...
by Cath Cox | 21 Sep 2018 | Marketing, Practice Management, Sohnen-Moe Associates blogs
Even the busiest massage practices have unfilled appointments. Those openings may result from occasional short-notice cancellations or may be persistent at less popular times. If we’ve been consistently booked, these can be a pleasant respite to catch up on office...
