Use Gift Certificates to Grow

Use Gift Certificates to Grow

Julie Onofrio is a pro. She established her successful downtown Seattle practice way back in 1989. And for many years she’s been using her websites to help massage therapists learn how to follow in her footsteps. It’s been a while since Julie shared these...
Tell the Story: What’s Special About YOUR Practice?

Tell the Story: What’s Special About YOUR Practice?

Think about your favorite businesses. Why do you patronize your favorite restaurant, coffee shop, healing arts practitioner? What makes them different from the competition down the street? You Are Special, Too If you can’t immediately say what makes you stand...
Target Your Marketing and Attract Ideal Clients

Target Your Marketing and Attract Ideal Clients

Ponder what kind of people inspire you. Think about the kind of clients you are drawn to working with. Those are the kind of people who are a natural fit for your skills, and who will benefit the most from your gifts. What is targeted marketing? Targeted marketing...