by Deanna Sylvester | 06 Mar 2019
Advertising is designed to capture attention, build name recognition, increase knowledge, and get people to act. Sounds good, right? All you do is pay somebody else to tell people to buy your services. But hold on for a minute. According to the book Advertising and...
by Sohnen-Moe Associates | 18 Dec 2018
As we get to the last week of holiday spending, you may be thinking about ways to increase your gift certificate sales. If you’ve heard that doing a Groupon deal is a good way to do that, you’re not getting the whole story. As effective as using Groupon (the right...
by Natural Touch Marketing | 31 Jan 2017
Regardless of the state of the economy, or your schedule book, you need to continue marketing. If you stop promoting your practice, there’s a good chance you’ll shoot yourself in the foot. First, you gotta focus You have to focus — or target — your marketing efforts....
by Natural Touch Marketing | 30 Aug 2016
Dan at The Practitioner’s Journey writes, “I could describe our clinic this way: we’re the most expensive, we offer the most inconvenient hours, we have the worst parking. Every one of those is true. But I’m not going to focus on them. Why? Because faced...
