Advertising — 4 Steps, 4 Options

Advertising — 4 Steps, 4 Options

Advertising is designed to capture attention, build name recognition, increase knowledge, and get people to act. Sounds good, right? All you do is pay somebody else to tell people to buy your services. But hold on for a minute. According to the book Advertising and...
Your Good Points vs. Your Bad Points

Your Good Points vs. Your Bad Points

Dan at The Practitioner’s Journey writes, “I could describe our clinic this way: we’re the most expensive, we offer the most inconvenient hours, we have the worst parking. Every one of those is true. But I’m not going to focus on them. Why? Because faced...