Q & A: Why Does No One Pay Attention?

Q & A: Why Does No One Pay Attention?

We just heard from a customer (thanks Melissa!) who told us this story. Melissa just expanded her massage business into a wellness center that offers more services, including life coaching and fitness training. But… nobody is utilizing the new services. Sound...
5 Private Practice Start-Up Myths

5 Private Practice Start-Up Myths

We’ve heard the following statements (or something like them) countless times from customers. Today I’m here to tell you they just ain’t the truth… or not the whole truth, anyway. 1. If I Build It, They Will Come If simply opening your doors is...
Price Isn’t Everything

Price Isn’t Everything

Price isn’t everything—or is it? As ever, discounting massage to boost business is a hot topic. Even before the Groupon craze, to discount or not to discount was a controversial topic. Questions asked frequently in my business classes, “How much should I charge?...