Build Your Business and Support Your Community

Build Your Business and Support Your Community

Your success as a practitioner has everything to do with making a place for yourself in your community. A “buy local” marketing strategy is a great way to build business and good will at the same time. Why support a “buy local” campaign? There are many...
Harness Public Relations to Build Your Business

Harness Public Relations to Build Your Business

Public relations (PR) is about generating goodwill toward your business. Because the foundation of your practice is building relationships with others based on care and trust, you generate goodwill everyday. If someone begins to take better care of themselves because...
Six Steps to Promoting a New Technique

Six Steps to Promoting a New Technique

If you took our advice from last week to upgrade your skills and plan to take your practice in a new direction, here are six steps to help you achieve your goal. 1. Develop Excellent Skills in Your New Specialization Get well trained so you go in feeling completely...